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| Candie's, Inc. Continues Its Growth Strategy for BONGO with the Announcement of Two New License Agreements; The Brand Has Partnered With One Step Up and Soho Fashion |
NEW YORK--(BUSINESS WIRE)--Aug. 11, 2004--Candie's, Inc. (NASDAQ: CAND) announced that it has signed two new license agreements under the BONGO label. The first agreement for junior and plus size tops and sweaters with One Step Up Apparel Group and the second agreement with Soho Fashion, Ltd. for women's and junior's outerwear. Under the terms of the agreements, One Step Up will ship product for Spring 2005 and Soho Fashion will launch outerwear for Fall 2005. BONGO tops and outerwear will be distributed at department and specialty stores. Neil Cole, CEO, Candie's, Inc. stated, "The BONGO licensing portfolio is growing rapidly, over the past 12 months BONGO has signed seven new licensees. By partnering with One Step Up and Soho Fashion we have formed two very powerful alliances that will contribute to our overall growth strategy of transforming BONGO into a mega-brand." One Step Up is a leader in the knitwear market and prides itself on manufacturing core basic and fashion knits at competitive prices with excellent quality and value. Harry Adjmi, President, stated, "One Step Up is excited to announce its first junior and plus size license with BONGO, the fastest growing denim brand today." Commenting on the new outerwear agreement, Elliot Shalom, CEO and Owner, Soho Fashion, Ltd., stated, "We are thrilled to announce BONGO outerwear. BONGO is recognized for its young, stylish and affordable fashions and will add a new level of distribution to our existing family of junior outerwear licenses which includes Baby Phat." With the addition of One Step Up and Soho Fashion, BONGO has a total of twelve licensees, including jeanswear, footwear, handbags, eyewear, swimwear, watches, cold weather accessories, intimate apparel, kidswear and kids accessories. Candie's, Inc. is in the business of licensing the CANDIE'S and BONGO trademarks on a variety of young women's footwear, apparel and fashion products, and is a leading designer, distributor and marketer of jeans wear under the BONGO brand through its wholly owned subsidiary, Unzipped Apparel, LLC. Through Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer. For investor information, please visit the corporate web site at http://www.candiesinc.com.
CONTACT: Candie's, Inc. |
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