NEW YORK--(BUSINESS WIRE)--Aug. 11, 2004--Candie's, Inc. (NASDAQ:
CAND) announced that it has signed two new license agreements under
the BONGO label. The first agreement for junior and plus size tops and
sweaters with One Step Up Apparel Group and the second agreement with
Soho Fashion, Ltd. for women's and junior's outerwear.
Under the terms of the agreements, One Step Up will ship product
for Spring 2005 and Soho Fashion will launch outerwear for Fall 2005.
BONGO tops and outerwear will be distributed at department and
Neil Cole, CEO, Candie's, Inc. stated, "The BONGO licensing
portfolio is growing rapidly, over the past 12 months BONGO has signed
seven new licensees. By partnering with One Step Up and Soho Fashion
we have formed two very powerful alliances that will contribute to our
overall growth strategy of transforming BONGO into a mega-brand."
One Step Up is a leader in the knitwear market and prides itself
on manufacturing core basic and fashion knits at competitive prices
with excellent quality and value. Harry Adjmi, President, stated, "One
Step Up is excited to announce its first junior and plus size license
with BONGO, the fastest growing denim brand today."
Commenting on the new outerwear agreement, Elliot Shalom, CEO and
Owner, Soho Fashion, Ltd., stated, "We are thrilled to announce BONGO
outerwear. BONGO is recognized for its young, stylish and affordable
fashions and will add a new level of distribution to our existing
family of junior outerwear licenses which includes Baby Phat."
With the addition of One Step Up and Soho Fashion, BONGO has a
total of twelve licensees, including jeanswear, footwear, handbags,
eyewear, swimwear, watches, cold weather accessories, intimate
apparel, kidswear and kids accessories.
Candie's, Inc. is in the business of licensing the CANDIE'S and
BONGO trademarks on a variety of young women's footwear, apparel and
fashion products, and is a leading designer, distributor and marketer
of jeans wear under the BONGO brand through its wholly owned
subsidiary, Unzipped Apparel, LLC. Through Brightstar Footwear, Inc.,
the Company also arranges for the manufacture of footwear products for
mass market and discount retailers under the private label brand of
the retailer. For investor information, please visit the corporate web
site at http://www.candiesinc.com.
CONTACT: Candie's, Inc.
Maria Dolgetta, 212-819-2084
SOURCE: Candie's, Inc.