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Iconix China Announces New Partnership For Its Badgley Mischka (R) Brand
NEW YORK, March 1, 2010 /PRNewswire via COMTEX/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) ("Iconix"), today announced that Iconix China Limited ("Iconix China"), its 50-50 joint venture with Novel Fashion Brands Limited ("Novel"), has partnered with Eve NY to develop the Badgley Mischka brand throughout Greater China.

Eve NY will manufacture and distribute Badgley Mischka products in Greater China. In addition, Eve NY plans to open 170 free-standing stores and shop-in-shop concepts within the next five years.

Neil Cole, Chairman and CEO, Iconix, commented, "We are excited to announce the expansion of the Badgley Mischka brand in China. In less than two years, Iconix China signed four major partnerships covering London Fog, Rocawear, Rampage and Badgley Mischka that collectively plan to roll out close to 700 stores in the next three years."

Mark Badgley and James Mischka, stated, "This partnership takes us one step further into creating a global lifestyle brand for Badgley Mischka. Bringing our philosophy of modern and glamorous dressing to the women of China is very exciting."

Shen Hong, CEO, Eve NY, stated, "Our strong positioning in China will allow us to bring the prestigious Badgley Mischka brand to the Chinese consumer through free-standing stores and shop-in-shops. We are pleased to partner with Iconix China on this new venture."

Veronica Chou, President of Iconix China, stated, "Badgley Mischka is an iconic brand with worldwide recognition and we are thrilled to partner with Eve NY to bring the brand to Greater China. Their expertise in retailing will ensure that the brand is well positioned throughout China."

Over the past two decades, Badgley Mischka has flourished into a complete lifestyle brand recognized worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Mark & James contemporary collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

Iconix China, which was formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands in Greater China. Iconix China has previously signed partnerships for its London Fog, Rampage and Rocawear brands.

Eve NY is a leading fashion company based in Shanghai, China. Eve NY designs, manufactures and markets high-end clothing and accessories for women under the "Eve NY" brand and has plans to launch other brands. Eve NY currently operates over 200 retail stores in 21 provinces in China.

About Iconix Brand Group, Inc.

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R) and ECKO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of the Company's acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's licensees' dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company's SEC filings. The words "believe", "anticipate," "expect", "confident", "will", "project", "provide" "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.

CONTACT: Maria Dolgetta, VP of Public Relations, +1-212-819-2084,

SOURCE Iconix Brand Group, Inc.

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