Press Release

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Iconix Prices Offering

NEW YORK, June 4 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) announced the pricing of its previously announced offering by the Company of 9.2 million shares and by certain selling stockholders of 800,000 shares of the Company's common stock, at a price to the public of $15.00 per share. The Company has granted the underwriters a 30-day option to purchase up to an additional 1,500,000 shares of its common stock. The offering is being conducted as a public offering pursuant to an effective registration statement under the Securities Act of 1933. The offering is expected to close on June 9, 2009, subject to customary closing conditions.

The Company expects to receive net proceeds from the offering of approximately $131.4 million (or approximately $152.9 million if the underwriters exercise their option to purchase additional shares in full), after deducting estimated underwriting discounts and commissions and offering expenses. The Company intends to use the net proceeds of the offering for general corporate purposes, which may include, among other things, funding acquisitions.

Barclays Capital Inc. and Lazard Capital Markets LLC are acting as joint book-running managers for the offering, with Credit Suisse Securities (USA) LLC acting as the co-manager for the offering.

The offering is being made solely by means of a prospectus forming a part of the Company's shelf registration statement, related prospectus supplement and other related documents. Before you invest, you should read the prospectus supplement and accompanying prospectus and other documents the Company has filed with the SEC for more complete information about the Company and this offering. You may obtain these documents for free by visiting EDGAR on the SEC website at www.sec.gov. Alternatively, you may obtain a copy of the prospectus supplement and accompanying prospectus from:


                                Barclays Capital Inc.
                                   c/o Broadridge
                          Integrated Distribution Services
                              1155 Long Island Avenue
                                Edgewood, NY 11717
                         barclaysprospectus@broadridge.com
                        Toll Free Number - 1 (888) 603-5847

This press release shall not constitute an offer to sell, or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R) and ED HARDY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, whether or not the Company will consummate the offering, as well as uncertainty regarding the results of the Company's acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's licensees' dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company's SEC filings, including the prospectus supplement relating to the offering. The words "believe", "anticipate," "expect", "confident", "will", "project", "provide" "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

Contact:
Jaime Sheinheit
Investor Relations
Iconix Brand Group, Inc.
212.730.0030

SOURCE Iconix Brand Group, Inc.
06/04/2009
/CONTACT: Jaime Sheinheit, Investor Relations of Iconix Brand Group,
Inc.
, +1-212-730-0030/
/Web Site: http://www.iconixbrand.com/



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