NEW YORK, May 20 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) ("Iconix" or the "Company"), today announced that the Company was awarded the Wal-Mart "Big Bet" Award, for the successful launch of the Company's Op(R) brand and the re-launch of the Company's Starter(R) and Danskin Now(R) brands.

The "Big Bet" Award was bestowed upon Iconix for successfully leveraging its opportunities with Wal-Mart at Wal-Mart's Annual Apparel Summit where the "Suppliers of the Year" Awards are granted.

The "Big Bet" was presented to Neil Cole, Chairman and CEO of Iconix, by the Senior Vice President and GM of Apparel, Dottie Mattison and Executive Vice President and Chief Merchandising Officer, John Fleming, of Wal-Mart Stores.

Op, Starter and Danskin Now have Direct-to-Retail licenses in place with Wal-Mart and are available nationwide. In addition, the brands have recently begun rolling out to Wal-Mart international stores, including Canada and Mexico.

Neil Cole, Chairman and CEO of Iconix commented, "We are honored to receive the 'Big Bet' Award. Wal-Mart is a terrific partner and we look forward to continuing our successful relationship with the Wal-Mart team. Receiving the 'Big Bet' Award from the world's largest retailer is a wonderful accolade and a testament to the collaborative nature between the product, brand management and marketing teams of the two companies."

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R) and ED HARDY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

    Contact:
    Tara Levy
    Iconix Brand Group, Inc.
    212.730.0030

SOURCE  Iconix Brand Group, Inc.

    -0-                           05/20/2009
    /CONTACT:  Tara Levy of Iconix Brand Group, Inc., +1-212-730-0030/
    /Web Site:  http://www.iconixbrand.com /
    (ICON ICON)

CO:  Iconix Brand Group, Inc.; Wal-Mart
ST:  New York
IN:  REA FAS
SU:  AWD

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0002 05/20/2009 08:00 EDT http://www.prnewswire.com