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Iconix Brand Group, Inc. Announces Renewal of Mossimo Contract with Target

NEW YORK, Jan. 7 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON), today announced that Target Corporation (NYSE: TGT) has renewed its direct-to-retail license agreement for Iconix's Mossimo brand through January 31, 2012. Mossimo has been licensed exclusively to Target in the U.S. since 2000.

Neil Cole, Chairman and CEO of Iconix Brand Group, Inc., commented, "Target is a great partner and has helped grow Mossimo into one of the largest apparel brands in the Unites States. We look forward to continuing this relationship."

About Iconix Brand Group, Inc:

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R), ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R), STARTER(R) and WAVERLY(R). The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of the Company's acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's licensees' dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company's SEC filings. The words "believe," "anticipate," "expect," "confident," "will," "project," "provide," "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.

    Contact:

    Jaime Sheinheit
    Investor Relations
    Iconix Brand Group, Inc.
    212.730.0030

    Tara Levy
    Public Relations
    Iconix Brand Group, Inc.
    212.730.0030

SOURCE  Iconix Brand Group, Inc.

    -0-                           01/07/2009
    /CONTACT:  Jaime Sheinheit, Investor Relations or Tara Levy, Public
Relations, both for Iconix Brand Group, Inc., +1-212-730-0030/
    /Web Site:  http://iconixbrand.com/ /
    (ICON ICON TGT)

CO:  Iconix Brand Group, Inc.; Target Corporation

ST:  New York
IN:  FAS REA TEX
SU:  CON LIC

PR
-- NY56181 --
6181 01/07/2009 07:30 EST http://www.prnewswire.com


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