NEW YORK, July 31 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON; "Iconix" or the "Company") today announced that it has signed direct-to-retail license agreements with Wal-Mart Stores Inc., for the Company's STARTER(R) and DANSKIN NOW(R) brands.

STARTER, currently distributed at Wal-Mart, will have an expanded re-launch in Wal-Mart doors for spring of 2009. The launch will be supported with a national advertising campaign featuring a high profile athlete and include television, print, online and radio advertising and a public relations campaign. DANSKIN NOW will also re-launch in Wal-Mart doors in 2009 with a special product program surrounding January Fitness Month.

Neil Cole, Chairman and CEO of Iconix stated, "We are pleased about these new license agreements as they position STARTER and DANSKIN NOW for long-term growth and align them with the successful business model that we have created with our OP(R) brand at Wal-Mart."

About Iconix Brand Group, Inc.:

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Contact:
David Conn
Executive Vice President
Iconix Brand Group, Inc.
212-730-0030


SOURCE Iconix Brand Group, Inc.
07/31/2008
/CONTACT: David Conn, Executive Vice President of Iconix Brand Group,
Inc., +1-212-730-0030/
/Web site: http://iconixbrand.com /
(ICON)