NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) ("Iconix" or the "Company") today announced that it has entered
into a license agreement with Sears Holdings for its Cannon(R) brand. It is
expected that home products featuring the Cannon(R) brand will be offered at
both Sears and Kmart retail stores.
Neil Cole, CEO, Iconix commented, "When we acquired Cannon our key
objective was to solidify a larger distribution for the brand, which we are
confident that Sears and Kmart will provide. We are pleased to hear of Sears
Holdings' plans to have Sears and Kmart roll out the Cannon brand in their
"Sears and Kmart are committed to providing our customers with quality
products and we are thrilled to be able to offer the historic Cannon brand in
our stores," said Douglas Wurl, Vice President/GMM Home Fashions, Sears
Holdings. "We conducted extensive consumer research prior to finalizing this
partnership and Cannon rated extremely high in brand awareness as well as has
a high level of perceived value."
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R),
MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses
it brands to a network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the mass market
in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
About Sears Holdings Corporation
Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largest
broadline retailer with over $50 billion in annual revenues and approximately
3,800 full-line and specialty retail stores in the United States and Canada.
Sears Holdings is the leading home appliance retailer as well as a leader in
tools, lawn and garden, home electronics and automotive repair and
maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard,
and a broad apparel offering, including such well-known labels as Lands' End,
Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.
It also has Martha Stewart Everyday products, which are offered exclusively in
the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's
largest provider of home services, with more than 13 million service calls
made annually. For more information, visit Sears Holdings' website at
Contact: Maria Dolgetta
Public Relations Director
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
/Web site: http://iconixbrand.com
CO: Iconix Brand Group, Inc.; Sears Holdings Corporation
ST: New York
IN: REA HOU
-- NYW081 --
8191 02/20/2008 10:44 EST http://www.prnewswire.com