Our mission is to be the best supplier of boating-related products and services that provide outstanding value to every customer.
We are committed to treating all of our customers even better than they expect to be treated so that they regard us as the best company in our industry.
While continuing to grow, we will provide an open, supportive, challenging, team-oriented environment within which our associates can achieve job satisfaction, professional and personal growth.
We will actively promote boating, work to reduce our impact on the environment, improve and protect marine habitats, and continue to contribute to social needs in the communities in which we do business.
We will achieve superior financial returns for the benefit of our associates, customers and shareholders.