|Hollister Co. Announces 2017 Anti-Bullying Campaign in Partnership With STOMP Out Bullying™ and Multi-Platinum, Multi-Grammy Nominated Recording Artist and Producer, Charlie Puth|
NEW ALBANY, Ohio,
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b50c8fd3-4cc3-4bb5-baa0-03915a21e6bc
STOMP Out Bullying™ is dedicated to changing the culture so that students can be themselves and be accepted by their peers. Promoting civility, inclusion and equality, it works to reduce and prevent bullying, cyberbullying, and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. Its HelpChat line offers assistance for those in need and at risk for suicide.
Through the partnership, Hollister will be the sole provider of the blue shirts for STOMP Out Bullying’s™ BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™. Blue symbolizes peace and BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™ is an annual campaign that takes place on the first Monday in October to kick off and signify the importance of National Bullying Prevention Awareness month. This year marks the 10th year of the campaign. Recording artist and producer Charlie Puth will be the face of the campaign, as well as support the movement and encourage his fans to wear Blue on
The blue shirts, sold exclusively through Hollister, are available online at www.hollisterco.com and in all stores starting
“We know that bullying and cyberbullying is still too prevalent in teenagers’ lives. With the continuation of our program, our goal is to bring greater awareness to this serious issue, and make tools and resources available to help stand up against and prevent bullying,” said Kristin Scott, Brand President of Hollister Co. “By partnering with STOMP Out Bullying™, we can help amplify the message and reach as many students as possible. On
“We are excited to partner with
In Hollister’s fifth year of the anti-bullying campaign, its focus remains on raising awareness around anti-bullying globally and providing resources for students in need. Since launching the initiative in 2013, Hollister has donated more than
In addition to building awareness for anti-bullying, Hollister also understands the importance of education and is providing STOMP Out Bullying™ educator tool kits to more than 5,000 schools. Beyond the classroom, Hollister looks to recognize students that persevered and succeeded academically while experiencing bullying, as well as those who have led the fight against bullying in their schools and communities. Through a partnership with the
Winners of the 2017 scholarship are:
Lovette Azap (
Follow @HollisterCo to stay up-to-date on campaign details and exciting announcements for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™.
About STOMP Out Bullying
Created in 2005, STOMP Out Bullying™ is the leading national nonprofit dedicated to changing the culture for all students. It works to reduce and prevent bullying, cyberbullying, sexting and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. In this diverse world, STOMP Out Bullying promotes civility, inclusion and equality. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online. It provides help for those in need and at risk of suicide, and raises awareness through peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.
Media Contact: Mackenzie Bruce Abercrombie & Fitch (614) 283-6192 Public_Relations@abercrombie.com Investor Contact: Brian Logan Abercrombie & Fitch (614) 283-6877 Investor_Relations@abercrombie.com