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News Release

RUEHL Announces the Launch of e-Commerce Website
Handbags Now Available at
NEW ALBANY, Ohio, Oct 29, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- Abercrombie & Fitch (NYSE: ANF) announced today that customers of its West Village-inspired concept, RUEHL, can now enjoy the convenience of purchasing handbags directly through their website, The site also exclusively features RUEHL cologne and perfume, and allows customers to view a photo gallery of featured products, search for store locations, and register to receive email announcements about new products and online content.

The Company expects to offer the entire assortment of men's and women's casual apparel, jeans, outerwear, and gift cards for Spring 2008.

RUEHL first opened in September 2004 and has grown into 19 retail locations across the United States. RUEHL is steeped in the respected tradition of master leather craftsman and dedicated to creating hip, casual leather goods. Designed for the modern-minded, post-collegiate customer between ages 22-35, RUEHL is inspired by the heart of New York City's Greenwich Village.

Abercrombie & Fitch operates e-commerce websites at,,, and Abercrombie & Fitch operated a total of 358 stores, 196 abercrombie stores, 424 Hollister Co. stores and 19 RUEHL stores in the United States at the end of fiscal September. The Company operates three Abercrombie & Fitch stores and three Hollister Co. stores in Canada, and one Abercrombie & Fitch store in London, England.


A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this Press Release or made by management of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company's control. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," and similar expressions may identify forward-looking statements. The following factors, in addition to those included in the disclosure under the heading "FORWARD-LOOKING STATEMENTS AND RISK FACTORS" in "ITEM 1A. RISK FACTORS" of A&F's Annual Report on Form 10-K for the fiscal year ended February 3, 2007, in some cases have affected and in the future could affect the Company's financial performance and could cause actual results for the 2007 fiscal year and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this Press Release or otherwise made by management: changes in consumer spending patterns and consumer preferences; the effects of political and economic events and conditions domestically and in foreign jurisdictions in which the Company operates, including, but not limited to, acts of terrorism or war; the impact of competition and pricing; changes in weather patterns; postal rate increases and changes; paper and printing costs; market price of key raw materials; ability to source product from its global supplier base; political stability; currency and exchange risks and changes in existing or potential duties, tariffs or quotas; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire, train and retain associates; and the outcome of pending litigation. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included in this Press Release will prove to be accurate. In light of the significant uncertainties in the forward- looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company, or any other person, that the objectives of the Company will be achieved. The forward-looking statements herein are based on information presently available to the management of the Company. Except as may be required by applicable law, the Company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

SOURCE Abercrombie & Fitch