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News Release

Abercrombie & Fitch Co. Announces the Opening of Hollister Flagship in New York City in Spring 2009

NEW ALBANY, Ohio, Aug. 27 /PRNewswire-FirstCall/ -- Abercrombie & Fitch (NYSE: ANF) announced today that it will open a Hollister Co. flagship at 600 Broadway in New York's fashionable SoHo area. The multi-level flagship will be located on the southeast corner of Houston and Broadway, and will mark the Company's first Hollister Co. flagship. The flagship is scheduled to open in Spring 2009. The Company anticipates opportunities for additional Hollister Co. flagships on an international basis.

"We are thrilled to be opening our first Hollister flagship. The Hollister brand continues to experience broad recognition and our strategy is to leverage its iconic status by continuing to grow the brand. By opening our first flagship in New York's SoHo area, we will be showcasing to both New Yorkers and travelers from around the world Hollister's laid-back, aspirational 'California Cool' style. We believe the flagship will be a memorable and unique experience for customers and an important step in the brand's growth," said Thomas D. Lennox, Vice President Corporate Communications, Abercrombie & Fitch Co.

Hollister Co. has topped the list for the last four consecutive seasons, ranking as teens' Top Clothing Brand in a study run by US Bancorp Piper Jaffray. Its iconic brand status is inspired by a life near the beach, reflecting a sexy West Coast attitude. Hollister Co. is a laid-back, aspirational lifestyle destination for high school aged Dudes and Bettys. The Company currently operates 416 Hollister Co. stores in the United States and three stores in Canada.

Abercrombie & Fitch was represented by Laura Pomerantz of PBS Real Estate.

The Company also operates a total of 362 Abercrombie & Fitch stores, 186 abercrombie stores, and 17 RUEHL stores in the United States. The Company operates three Abercrombie & Fitch stores in Canada, and one Abercrombie & Fitch store in London, England. The Company operates e-commerce websites at,, and


A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this Press Release or made by management of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company's control. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," and similar expressions may identify forward-looking statements. The following factors, in addition to those included in the disclosure under the heading "FORWARD-LOOKING STATEMENTS AND RISK FACTORS" in "ITEM 1A. RISK FACTORS" of A&F's Annual Report on Form 10-K for the fiscal year ended February 3, 2007, in some cases have affected and in the future could affect the Company's financial performance and could cause actual results for the 2007 fiscal year and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this Press Release or otherwise made by management: changes in consumer spending patterns and consumer preferences; the effects of political and economic events and conditions domestically and in foreign jurisdictions in which the Company operates, including, but not limited to, acts of terrorism or war; the impact of competition and pricing; changes in weather patterns; postal rate increases and changes; paper and printing costs; market price of key raw materials; ability to source product from its global supplier base; political stability; currency and exchange risks and changes in existing or potential duties, tariffs or quotas; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire, train and retain associates; and the outcome of pending litigation. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included in this Press Release will prove to be accurate. In light of the significant uncertainties in the forward- looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company, or any other person, that the objectives of the Company will be achieved. The forward-looking statements herein are based on information presently available to the management of the Company. Except as may be required by applicable law, the Company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

SOURCE Abercrombie & Fitch

CONTACT: Thomas D. Lennox, Vice President, Corporate Communications,
Abercrombie & Fitch, +1-614-283-6751
Web site: