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|Abercrombie Chooses In-Store Scent Technology|
|NEW ALBANY, Ohio, Sept 18, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Abercrombie & Fitch
(NYSE: ANF) announced today that it has concluded an agreement with scent
technology and media company Prolitec Inc. to provide scent ambience services
for its retail locations.
An Abercrombie spokesperson said, "Prolitec is the technology leader in the use of scent in public spaces. We are pleased to partner with them as our provider of in-store scent."
"Prolitec is proud to support Abercrombie & Fitch, given their commitment to a multi-sensory store experience," said Prolitec Vice President Roger Bensinger.
Prolitec is a privately-held technology-enabled services company specializing in indoor air quality and scent as a medium of communications. Prolitec serves clients throughout the US and globally.
SOURCE Abercrombie & Fitch