NEW YORK, May 14, 2012 /PRNewswire/ -- Bankrate, Inc. (NYSE: RATE) announced today that it has launched a pilot program of new online video content featuring YouTube phenomenon Marina Orlova, the master of language behind the popular linguistics website HotForWords.com and the highly-trafficked HotForWords YouTube channel. Ms. Orlova is producing and appearing in a series of short videos for Bankrate.com that examines the origins and meanings of financial glossary terms. Click here to view the videos: http://www.bankrate.com/finance/video/origin-words/.
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"Marina and Bankrate are bringing new meaning to the phrase attractive financial terms," explained Bruce J. Zanca, Bankrate Senior Vice President. "Marina's presentation is a fun and engaging way for consumers to learn more about personal finance and the English language," added Mr. Zanca.
Ms. Orlova has earned two degrees in philology, the study of linguistics and origins of words. In 2007, she burst onto the digital scene and is now followed by millions of fans on YouTube, Facebook, Twitter, Tumblr, iTunes and HotforWords.com. Her YouTube channel has nearly 430,000 subscribers and is rapidly approaching half a billion video views. She has been recommended by The New York Times Magazine and included among Cosmopolitan's top three YouTube channels. Marina Orlova is also a frequent guest on "The O'Reilly Factor" on Fox News Channel.
"I'm excited about joining forces with Bankrate to educate consumers about personal finance and linguistics," said Ms. Orlova. "These are important topics that Americans deal with every day. Bankrate shows consumers that managing their money can be fun, and I'm going to show them that learning about the origins of financial terms can be fun, too."
About Bankrate, Inc.
Bankrate is a leading publisher, aggregator and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, and other categories, such as retirement, automobile loans, and taxes. The Bankrate network includes Bankrate.com, our flagship website, and other owned and operated personal finance websites, including CreditCards.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, Nationwide Card Services, InsuranceQuotes.com, CarInsuranceQuotes.com, InsureMe, Bankrate.com.cn, CreditCards.ca, NetQuote.com, and CD.com. Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of nearly 600 local markets in all 50 U.S. states, Bankrate generates over 172,000 distinct rate tables capturing on average over three million pieces of information daily. Bankrate develops and provides web services to over 80 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, AOL, CNBC and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times and The Boston Globe.
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SOURCE Bankrate, Inc.