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Bankrate is a leading publisher, aggregator and distributor of personal finance content. The Company aggregates large scale audiences of in-market consumers by providing them with proprietary, fully researched, comprehensive, independent and objective personal finance and related editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, senior care and other categories, such as retirement, automobile loans, and taxes. Our flagship sites,, and are leading destinations in each of their respective verticals and connect our audience with financial service and senior care providers and other contextually relevant advertisers.

Our comprehensive offering of personal finance content and product research has positioned us as a recognized personal finance authority with over 416,000 attributable media mentions or interviews in 2014, including numerous television features on major networks. In addition, we distribute our content on a daily basis to over 175 major online partners and print publications, including some of the most recognized brands in the world.

Founded 35 years ago as a print-based financial and market data research business, Bankrate began moving online in 1996. Since 2004, we have strategically broadened and diversified our product, content and consumer offerings through internal development activities and acquisitions. We now offer:

  • Branded content that educates consumers and financial professionals on a variety of personal finance topics
  • Comparative credit card offers to customers for consumer and business credit cards in the United States, Canada and the United Kingdom through our leading network of credit card Websites
  • Helpful caregiving content, online support groups and a comprehensive Senior Care Directory for the United States, with nearly 62,000 consumer ratings and reviews
  • A market leading platform for consumers searching for competitive rates on mortgages, deposits, and money market accounts
  • Competitive quotes to consumers for auto, business, home, life, health, and long-term care insurance from our leading network of insurance agents and carriers

Bankrate develops and provides content, tools, and web services to over 100 co-branded Websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, CNBC and Bloomberg. In addition, we license editorial content to leading news organizations such as The Wall Street Journal, USA Today, and The New York Times.

Our primary sources of revenue are performance-based advertising and lead generation.

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