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Deluxe Corporation Premieres Season 3 of Small Business Revolution – Main Street Series, Opens Nominations for Next $500,000 Transformation

Acclaimed show, streaming at and Hulu, shows how Deluxe marketing experts and TV personality Ty Pennington make over Alton, Illinois and its businesses

SHOREVIEW, Minn.--(BUSINESS WIRE)--Oct. 4, 2018-- Deluxe Corporation is debuting Season 3 of Small Business Revolution – Main Street, an online series that each season showcases the $500,000 revitalization of one small town and its small businesses.

The third season’s eight episodes chronicle the community and small businesses of Alton, Illinois. Deluxe received thousands of nominations and put five finalists up to a vote, with the public ultimately selecting Alton. For the first time, all of the season’s episodes are being released simultaneously, now streaming at, Hulu and on YouTube.

Season 3 illustrates how the Deluxe team of small business marketing experts helped revitalize six selected businesses and the Alton community. This year’s small business transformations range from a mother-and-son duo operating a beloved, yet still-struggling soul food restaurant, to a pet groomer who provides exceptional customer service but works around the clock, to young business partners seeking to move their music studio into a larger space.

Each business faced unique challenges – some were on the verge of shuttering entirely – and Deluxe experts positioned them for success. Now, the public is invited to nominate the town they believe should win Deluxe’s next $500,000 Small Business Revolution revitalization.

“On the heels of two successful seasons, we knew that Season 3 would have an impact far beyond the businesses that are featured in the show,” said Amanda Brinkman, Chief Brand and Communications Officer at Deluxe. “When watching this season, you’ll find tips that are applicable to entrepreneurs across America – and you will see what is at stake for Season 4 before nominating your favorite small town.”

Deluxe provided a range of marketing services, from website development to logo design to social media strategy. In addition to Deluxe marketing experts, Season 3 stars renovation icon Ty Pennington and six female business leaders who are nationally recognized as experts within their respective fields. Working together, the full cast tackles business, cultural and economic challenges facing the unique community of Alton, while providing advice that is applicable to small businesses and communities of all sizes throughout the country.

“My career has focused on helping transform individual people’s homes and lives, and joining Small Business Revolution – Main Street gave me the opportunity to help Deluxe transform an entire community,” said Pennington. “These inspiring small businesses and the passionate people behind them are what make our towns so special. I cannot wait to see which towns are nominated for season 4!”

Alton is a riverfront community separated from Missouri and the St. Louis metro area by the Mississippi River. Steeped in history, Alton is the largest community to ever win Deluxe’s $500,000 makeover.

Deluxe, a leading provider of small-business marketing and financial services, launched the Small Business Revolution – Main Street contest in 2016 and shared the inspiring stories of Wabash, Indiana in Season 1 and of Bristol Borough in Season 2, making a long-term, lasting impact in both towns. In each episode of Season 3, the Deluxe marketing team and Pennington tackle, business and personal issues facing small business owners and community leaders. The series captures the struggle to run a business in a small town and the triumph of a community coming together. For more information, please visit

About Deluxe Corporation

Deluxe Corp. is a growth engine for small businesses and financial institutions. Nearly 4.4 million small business customers access Deluxe’s wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, social media, search engine optimization and logo design. For our approximately 4,900 financial institution customers, Deluxe offers industry-leading programs in checks, data driven marketing, treasury management and digital engagement solutions. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at, or

Source: Deluxe Corporation

Deluxe Corporation
Cameron Potts, 651-233-7735