Kohl’s Art Generation program provides creative outlet for
Milwaukee-area kids and families
MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Aug. 13, 2013--
Department Stores (NYSE: KSS) today announced a $2 million donation
over three years to the Milwaukee Art Museum to continue the Kohl’s Art
Generation program, a youth art education initiative. The funding will
support two new Kohl’s Art Generation exhibitions and the unveiling of a
new Kohl’s Art Generation Lab in 2015. The donation comes from the
Kohl’s Cares® cause merchandise program, which sells special
merchandise, including plush toys and books, and donates 100 percent of
the net profit to benefit children’s health and education initiatives
“Kohl’s is proud to continue our partnership with the Milwaukee Art
Museum and facilitate new, exciting offerings for the Kohl’s Art
Generation program,” said Michelle Gass, Kohl’s chief customer officer.
“We are pleased to share in the commitment of enhancing education and
enriching the lives of area children and families through art and
The Kohl’s Art Generation program consists of four main components:
The Kohl’s Art Generation Studio is a hands-on art studio that
features a variety of art activities, with new projects each month.
Children and families can choose to stop in for a few minutes or spend
an entire day creating art together. The studio is open to the public
from 10 a.m. to 4 p.m. Saturdays and Sundays.
The Kohl’s Art Generation Gallery is a kid-friendly space that
educates children on the fundamentals of art. The current exhibition,
“Animation: Art Goes to the Movies,” explores how animators of today’s
most popular movies draw inspiration from historical works of art. Two
new exhibits will debut in the Gallery in October 2013 and September
2015. The Gallery is open during regular Museum hours.
The Kohl’s Art Generation Lab is a place for kids and families
to explore what happens behind the scenes at an art museum. Visitors
are able to X-ray a painting, change the frames on works of art, ask
the Museum curators about their career and the exhibitions, and more!
Through the new funding, the Lab will be updated with new programming
and engagement elements in 2015. The Lab is open during regular Museum
Kohl’s Color Wheels is a mobile art experience that is an
extension of the Kohl’s Art Generation program and Milwaukee Art
Museum. The mobile unit brings creativity and ingenuity into the
community by visiting festivals, schools and other events throughout
the year. Kids and families work on fun projects and grow and learn
“The Kohl’s Art Generation program has become the cornerstone of
artistic inspiration for families who visit the Milwaukee Art Museum,
thanks to Kohl’s Cares long-standing generosity,” said Brigid Globensky,
Milwaukee Art Museum senior director of education and public programs.
“We are thrilled to continue our partnership with Kohl’s Cares and
provide a fun and interactive art curriculum at a time when creativity
is increasingly important to our community’s future success.”
The Kohl’s Art Generation program was created in 2008 with the goal of
delivering quality art education to Milwaukee-area families. Before the
partnership with Kohl’s, the Milwaukee Art Museum served about 9,000
member families. Since then, the program has seen tremendous growth and
now reaches more than 300,000 participants annually.
This program is one example of Kohl’s community giving. Since 2000,
Kohl’s Department Stores, together with Kohl’s Cares, have combined to
give more than $62 million to support charitable initiatives in the
metro-Milwaukee area, including $6.3 million to the Milwaukee Art
Museum. To date, the Kohl’s Cares cause merchandise program has raised
more than $231 million for children’s initiatives nationwide.
To learn more about the Milwaukee Art Museum and the Kohl’s Art
Generation programming, visit www.mam.org/artgeneration.
To purchase Kohl’s Cares cause merchandise, visit any Kohl’s store or
shop online at www.Kohls.com/cares.
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and
home products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,155 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231
million for children’s initiatives nationwide through its Kohl’s Cares®
cause merchandise program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores Inc. For a list of
store locations and information, or for the added convenience of
shopping online, visit www.Kohls.com
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About the Milwaukee Art Museum
Celebrating its 125th anniversary in 2013, the Milwaukee Art Museum
houses a rich collection of over 30,000 works, with strengths in 19th-
and 20th-century American and European art, contemporary art, American
decorative arts, and folk and self-taught art. The Museum campus is
located on the shores of Lake Michigan and spans three buildings,
including the Santiago Calatrava-designed Quadracci Pavilion and the
Eero Saarinen-designed Milwaukee County War Memorial Center. For more
information, please visit www.mam.org.
Kohl’s Department Stores
Jen Johnson, 262.703.5241
Tami Kou, 262.703.7725
Sarah Schmidt, 414.227.1535