Executives From Fidelity, TD Banknorth, Sun Life Financial, Wells

Fargo, E*TRADE, And Yahoo! Share Views On Providing Superior Customer

                              Experience

CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 11, 2007--WHAT: Forrester Research, Inc. (Nasdaq: FORR) Finance Forum 2007: Beating The Competition With Superior Customer Experiences

With more access to information, more sensitivity to price, and less sensitivity to advertising, consumers are getting harder to win and keep. Even as traditional marketing loses its power to bring prospects in through the front door, weak delivery against raised expectations for service and convenience sends unhappy customers out the back door. To compete in this environment, retail financial services firms need to dramatically raise the bar on the customer experience they provide. At this Event, leading Forrester analysts will present research on how financial services firms can build and sustain long-term competitive edge by mastering the principles of Experience-Based Differentiation. Industry executives will share their views on providing superior customer experience by understanding customer needs, creating brand equity with customers, and developing concrete customer experience skills.

    WHEN: June 25-26, 2007

    WHERE: Grand Hyatt New York

    Park Avenue at Grand Central Terminal

    New York, NY 10017

    +1 212.697.3772

    WHO: Featured speakers include:

    --  Ellyn McColgan, President, Distribution and Operations,
        Fidelity Investments

    --  William J. Ryan, Chairman of the Board, TD Banknorth

    --  Robert Salipante, President, Sun Life Financial US

    --  Lewis P. Carbone, Founder, President, and Chief Experience
        Officer, Experience Engineering, and author of Clued In: How
        To Keep Customers Coming Back Again And Again

    --  James P. Smith, Executive Vice President, Consumer Internet
        Channel, Wells Fargo

    --  Nicholas A. Utton, Chief Marketing Officer, E*TRADE

    --  Justin Merickel, Finance Category Director, Yahoo! Search
        Marketing

CONTACT: Complete Event information is available at: http://www.forrester.com/financeforum2007

MEDIA: Members of the media can register for Forrester Finance Forum 2007 by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com .

(C) 2007, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

    CONTACT: Forrester Research, Inc.
             Tracy Sullivan, + 1 617-613-6023
             Senior Public Relations Specialist
             press@forrester.com

    SOURCE: Forrester Research, Inc.