Executives From Wunderman, Sony Electronics, Hewlett-Packard, Kia
Motors, Orbitz, Wells Fargo, CA, And Harte-Hanks Share Best Practices
For Customer-Centric Marketing
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 12, 2007--Forrester
WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2007:
Reinventing Marketing For Customer-Centricity
Media fragmentation, new communication channels, fast-changing
customer behavior, and the pressure to prove the effectiveness
of marketing spending require that companies rethink
marketing's role, redefine the marketing organization, and
radically change age-old processes. In order to succeed,
companies must transform their mission and organize around
customers -- not products or channels. At this Event, leading
Forrester analysts will present research on how marketing
organizations are leading their firms toward customer-
centricity. Industry executives will share their companies'
experiences and best practices for transforming their
organizations and effectively partnering to reach their
clients within this changing environment.
WHEN: April 11-12, 2007
WHERE: InterContinental Miami
100 Chopin Plaza
Miami, FL 33131
WHO: Featured speakers include:
-- Lester Wunderman, Chairman Emeritus and Founder, Wunderman
-- Michael Fasulo, Chief Marketing Officer, Sony Electronics
-- Sylvia Reynolds, Chief Marketing Officer, Wells Fargo
-- Randy Susan Wagner, Chief Marketing Officer, Orbitz
Worldwide by Travelport
-- Eric Kintz, Vice President, Global Marketing Strategy &
-- Ian Beavis, Vice President, Marketing, Kia Motors America
-- Don Friedman, Executive Vice President and Chief Marketing
-- Gary Skidmore, Corporate Officer, Executive Vice President,
CONTACT: Complete Event information is available at:
MEDIA: Members of the media can register for Forrester Marketing
Forum 2007 by providing their full contact information to
About Forrester Research
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forward-thinking advice to global leaders in business and technology.
For more than 23 years, Forrester has been making leaders successful
every day through its proprietary research, consulting, events, and
peer-to-peer executive programs. For more information, visit
(C) 2007, Forrester Research, Inc. All rights reserved. Forrester
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CONTACT: Forrester Research, Inc.
Tracy Sullivan, + 1-617-613-6023
Senior Public Relations Specialist
SOURCE: Forrester Research, Inc.