Forrester debuts workforce technology study and announces Groundswell
Award winners at its Content & Collaboration Forum
BOSTON, Sep 22, 2011 (BUSINESS WIRE) --
Half of US information workers now split their time between the office,
home, and other remote locations, according to Forrester's Q2 2011 US
Workforce Technology And Engagement Online Survey of 4,985 US
information workers. The study,
which sheds new light on today's increasingly mobile and distributed
workforce, was published today in conjunction with the first day of Forrester's
Content & Collaboration Forum.
The report also reveals that workers are untethered from the office as
they rise in rank. Fifty-three percent of individual workers are
office-bound, but that number drops to 35 percent among managers and
supervisors, and plummets to just 10 percent among directors and
executives.
"Looking out five years, Forrester sees three technology 'trains'
impacting the future of workforce productivity, innovation, and
advocacy. All three of these trains have left the station: enterprise
mobility, enterprise social, and cloud services for business," Matt
Brown, vice president and practice leader at Forrester Research,
said during his opening remarks at the Forum.
The Workforce Technology And Engagement Survey, which enables Forrester
clients to make fact-based decisions about which technology to invest in
and why, also revealed the following:
- BlackBerry still has the largest installed base of smartphones for
work -- but Android and Apple devices combined lead the workplace. While
42 percent of workers use RIM BlackBerry, IT departments are
supporting more devices, and Apple and Android are starting to cut
into RIM's enterprise dominance: 26 percent of workers now use Android
smartphones, and 22 percent use iPhones. "We expect a tsunami of
mobile user demand for access to portals, productivity tools, and
back-end transactional and reporting systems as these devices make it
into the hands of the broader workforce," Brown said.
- Gen Y (age 18-31) is almost twice as likely as boomers (age 56-66)
to use social tools -- but adoption of enterprise 2.0 technologies is
still nascent. Only one in six Gen Y professionals uses social
tools. Despite significant and ongoing investment in enterprise social
technologies, their roughly seven-year lifespan within enterprises has
yielded a maximum of 12 percent adoption within the overall workforce.
This market has failed to displace traditional collaboration
technologies like email as a preferred way to communicate at work.
- The use of tablets in the enterprise is exploding. Eleven
percent of information workers are using tablets to do their jobs.
"Despite a tablet market that's barely a year old, this is astounding
growth," Brown said.
"The
State Of Workforce Technology Adoption: US Benchmark 2011" is
available to Forrester clients, who will be able to access the report as
part of their subscription service.
Forrester Groundswell Awards, Management Division
At the Forum, Forrester honored three Forrester
Groundswell Award winners in the Management division for excellence
in effective use of social technologies to advance an organizational or
business goal. In their fifth year, the Forrester Groundswell Awards
support and recognize the principles outlined in the Forrester books Groundswell:
Winning In A World Transformed By Social Technologies (Harvard
Business Press, May 2008) and Empowered:
Unleash Your Employees, Energize Your Customers, Transform Your Business
(Harvard Business Press, September 2010).
"In our second year of the Forrester Groundswell Awards Management
division, now featuring mobile, collaboration, and innovation programs
for employees around the world, the number of quality entries was
remarkable," said Ted
Schadler, vice president and principal analyst at Forrester and
co-author ofEmpowered.
"The entries reflected the deep commitments that companies and
governments are making in programs that empower employees to solve
customer and business problems."
Here are the winners of the 2011 Forrester Groundswell Awards in the
Management division:
-
Enabling Medtronic's Global Sales Force With Mobile Content Management
by Fishbowl Solutions
-
Innovation System: Innovation @ HCL: The Value Portal by HCL
Technologies
-
Collaboration System: Deloitte Australia Yammer Network by Yammer
Winners in the Consumer North America and Business-To-Business divisions
will be announced next month at Forrester's
Consumer Forum 2011 in Chicago. Winners in the Consumer
International division will be announced in November at Forrester's
Marketing & Strategy Forum EMEA 2011 in London.
A detailed overview of each winning entry, along with the finalists in
each category, is available on the Groundswell website.
Forrester's Content & Collaboration Forum was co-located with three
other Forrester Forums: Application
Development & Delivery Forum, Business
Process Forum, and CIO-CMO
Forum. The events, focused on delivering a better customer
experience in the age of customer, attracted more than 800 IT and
business executives.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
customer insight, consulting, events, and peer-to-peer executive
programs. For more than 28 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2011, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.

SOURCE: Forrester Research
Forrester Research, Inc.
Phil LeClare, 617-613-6441
Senior PR Manager
press@forrester.com