Online Community Offers Qualitative Research; Technographics(R)
Expands Into Russia
CAMBRIDGE, Mass., Jul 25, 2011 (BUSINESS WIRE) --
Research Inc. (Nasdaq: FORR) today announced a series of new and
enhanced data products and services that help Market
Insights Professionals operate as strategic business advisors. These
new offerings build upon Forrester's industry-leading Consumer
Technographics(R) surveys to provide market researchers and
their organizations with a more global and insightful view of their
customers using the latest innovative research methodology.
The three new and enhanced products and services include:
If Forrester's Consumer Technographics helps market researchers
understand the "what" behind emerging consumer trends, then the new Community
Speaks helps them understand the "why." Community Speaks is based
upon a market research online community (MROC) of more than 2,000
participants. Community Speaks provides Market Insights Professionals
with qualitative consumer insights built from foundational
Technographics data on topics such as customer experience and loyalty,
consumer technology adoption, and media and Internet behaviors and
attitudes. Companies' need to keep up with the new multichannel digital
consumer in real-time means that more global brands are shifting budgets
to this kind of innovative research methodology.
"Community Speaks is one of the most significant enhancements ever to
Technographics," said Jill
Chiara, vice president and practice leader serving Market Insights
Professionals at Forrester. "The combination of quantitative
Technographics data plus Community Speaks qualitative data, in addition
to insight from Forrester analysts, is unique in the marketplace."
To learn more about Community Speaks, visit www.forrester.com/Market_Research/Community_Speaks.
into Russia, Forrester's Consumer Technographics will survey 330,000
consumers in 18 countries this year, providing insights into how
technology affects global consumers' attitudes, behaviors, and
motivations. Combined with the previous introduction of survey work in
Asia and Latin America, Technographics now offers Market Insights
Professionals a consistent view of consumers in the emerging BRIC
countries of Brazil, Russia, India, and China. In 2011, Forrester will
survey 5,000 Russian consumers.
To learn more about Russian Technographics, visit www.forrester.com/Products/MarketResearch/Consumer/Russian.
With the introduction of Data
Explorer, custom data is now available to Forrester Technographics
and ForrSights clients online 24x7. Clients have the freedom to decide
how to view survey responses for any question in the Technographics data
set, for example, by gender, by age group, by income level, or by such
categories as "business travelers" or "mobile phone owners." The
self-service Data Explorer tool arms Market Insights Professionals with
presentation-ready charts when they need them.
Forrester clients can learn more about Data Explorer at www.forrester.com/rb/dataExplorer.jsp.
"Taken together, these new products and services arm market researchers
with a more qualitative and global view of their customers," said
Chiara. "That data elevates the market researcher role to that of a
Market Insights Professional and makes him or her a more
strategic partner to the business."
For more information about all of Forrester's consumer data offerings,
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
customer insight, consulting, events, and peer-to-peer executive
programs. For more than 28 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2011, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
SOURCE: Forrester Research Inc.
Forrester Research, Inc.
Jon Symons, 617-613-6104
Director, Media Relations