News Release| MEDIA ADVISORY: Forrester's Marketing Forum 2010, April 22-23, 2010,
In Los Angeles | CAMBRIDGE, Mass., Feb 16, 2010 (BUSINESS WIRE) -- Forrester Research, Inc.:
|
WHAT:
|
|
|
|
Forrester
Research, Inc., (Nasdaq: FORR) Marketing
Forum 2010: Adaptive Marketing: How To Design A Flexible
Organization To Thrive On Change
|
|
|
|
|
|
In today's markets, your customers are more empowered, connected,
and dynamic than ever before. This fact increases both the pace and
scope of change that marketers face every day. Unfortunately, most
marketers are not equipped to react to these changes with quickness
and precision -- much less anticipate future changes lurking on the
horizon. Why? Because marketers are still entrenched in classic
marketing practices that prioritize stability over flexibility and
consistency over fluidity.
|
|
|
|
|
|
To thrive in an environment where change and uncertainty are the
norm, you need to make fundamental changes to your organizations.
Enter adaptive marketing -- a flexible approach in which marketers
respond quickly to their environment to align customer and brand
goals to maximize marketing results and return on brand equity.
|
|
|
|
|
|
At Forrester's Marketing
Forum 2010, we will explore how leading firms are embracing
adaptive marketing practices enabled by strong customer
intelligence that are driving 21st-century business strategies.
|
|
|
WHEN:
|
|
|
|
April 22-23, 2010
|
|
|
WHERE:
|
|
|
|
Hyatt Regency Century Plaza
|
|
|
|
|
2025 Avenue of the Stars
|
|
|
|
|
Los Angeles, CA 90067
|
|
|
|
|
+1 310.228.1234
|
|
|
WHO:
|
|
|
|
Two dozen of Forrester's industry-leading analysts will be joined by
featured guest speakers, including:
|
|
|
-
|
-
|
|
Tom Boyles, Senior Vice President, Global Customer Managed
Relationships, Walt Disney Parks And Resorts
|
|
-
|
-
|
|
Chris Bradshaw, Senior Vice President and Chief Marketing Officer,
Autodesk
|
|
-
|
-
|
|
James K. Cornell, Senior Vice President and Chief Marketing
Officer, Prudential Retirement
|
|
-
|
-
|
|
Pamela Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and
Family Group
|
|
-
|
-
|
|
John La Forgia, Chief Marketing Officer and Chair, Enterprise
Department of Marketing and Public Affairs, Mayo Clinic
|
|
-
|
-
|
|
Steven Sickel, Senior Vice President, Relationship Marketing,
InterContinental Hotels Group
|
|
-
|
-
|
|
Marjorie Tenzer, Vice President, Marketing & Communications, IBM
Americas, IBM
|
The Forum offers track sessions designed for a variety of marketing and
strategy roles, including: Customer Intelligence professionals,
Interactive Marketing professionals, Market Research professionals,
Marketing Leadership professionals, and Technology Product Management &
Marketing professionals. Members of Forrester
Leadership Boards will be attending peer-networking events.
Attendees can also register for two pre-Forum Workshops: "Web
Site Brand Review" and "Incorporating
Social Media Into Your B2B Marketing Mix."
Twenty-one sponsors, including platinum sponsor Merkle and gold sponsors
Autonomy Interwoven, Blast Radius, Covario, Harte-Hanks, infoGroup,
Targetbase, and Teradata will take part in a Solutions Showcase.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 20 key roles at major companies providing proprietary research,
customer insight, consulting, events, and peer-to-peer executive
programs. For more than 26 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2010, Forrester Research, Inc. All rights reserved. Forrester is a
registered trademark of Forrester Research, Inc.
SOURCE: Forrester Research, Inc.
Forrester Research, Inc.
Jon Symons, + 1-617-613-6104
Director, Media Relations
press@forrester.com |
|
