CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 28, 2009--
Forrester Research, Inc.
Research, Inc., (Nasdaq: FORR) Consumer
Forum 2009: The Three-Dimensional Consumer: Creating Breakthrough
While Web sites have become easier to use, they’re still mostly
one-dimensional. By serving up flat, single-channel experiences, sites
fail to engage customers before and after they make a purchase or brand
decision. The heart of the problem is that most individual channel
experiences do not acknowledge that the customer is inherently
three-dimensional. Three-dimensional customers weave in and out of
channels, bringing their interests, needs, and past experiences along
Companies and brands must meet the needs of demanding customers and earn
their repeat business and recommendations to their networks — offline
and online. It’s a tall order. The most effective way to engage
customers and meet their needs across channels is for the Web to evolve
from a single-channel experience into the center of the relationships
that companies have with their customers.
Forrester’s Consumer Forum 2009 is tailored specifically for marketing
and strategy professionals. The Event will explore how customers
interact with multiple channels and how the Web and other digital
channels can enhance the entire relationship that a company has with its
WHEN: October 27-28, 2009
WHERE: The Fairmont Chicago
200 North Columbus Drive
Chicago, IL 60601
WHO: More than two dozen of Forrester’s industry-leading analysts
will be joined by featured industry speakers including:
Brad Brooks, Corporate Vice President, Windows Consumer Product
Barry Judge, Chief Marketing Officer, Best Buy
Bob Kraut, Vice President Marketing Communications, Pizza Hut
Sophia Stuart, Executive Director, Mobile, Hearst Magazines Digital
Virginia Suliman, Vice President, Web Design & Development, Hilton
The Forum offers track sessions designed for a variety of marketing and
strategy roles, including: Consumer Market Research professionals,
Consumer Product Strategy professionals, Customer Intelligence
professionals, eBusiness & Channel Strategy professionals, Interactive
Marketing professionals, and Marketing Leadership professionals. Members
Leadership Boards will be attending peer-networking events. 21
sponsors, including platinum sponsor Acxiom and gold sponsors Blast
Radius, Critical Mass, Experian, Molecular, and TouchCommerce will take
part in a Solutions Showcase. Attendees can also register for the
Site Brand Review Workshop on October 26, 2009.
In addition, the third annual Forrester Groundswell
Awards for excellence in social technologies will be presented at
CONTACT: Complete Event information is available at http://www.forrester.com/consumerforum2009.
MEDIA: Members of the media can register for this Event by
providing their full contact information to firstname.lastname@example.org.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 20 key roles at major companies providing proprietary research,
customer insight, consulting, events, and peer-to-peer executive
programs. For more than 26 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2009, Forrester Research, Inc. All rights reserved. Forrester is a
registered trademark of Forrester Research, Inc.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Jon Symons, +1 617-613-6104