CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 28, 2009-- Forrester Research, Inc.

WHAT: Forrester Research, Inc., (Nasdaq: FORR) Consumer Forum 2009: The Three-Dimensional Consumer: Creating Breakthrough Multichannel Relationships

While Web sites have become easier to use, they’re still mostly one-dimensional. By serving up flat, single-channel experiences, sites fail to engage customers before and after they make a purchase or brand decision. The heart of the problem is that most individual channel experiences do not acknowledge that the customer is inherently three-dimensional. Three-dimensional customers weave in and out of channels, bringing their interests, needs, and past experiences along with them.

Companies and brands must meet the needs of demanding customers and earn their repeat business and recommendations to their networks — offline and online. It’s a tall order. The most effective way to engage customers and meet their needs across channels is for the Web to evolve from a single-channel experience into the center of the relationships that companies have with their customers.

Forrester’s Consumer Forum 2009 is tailored specifically for marketing and strategy professionals. The Event will explore how customers interact with multiple channels and how the Web and other digital channels can enhance the entire relationship that a company has with its customers.

WHEN: October 27-28, 2009

WHERE: The Fairmont Chicago

200 North Columbus Drive

Chicago, IL 60601

866.540.4408

WHO: More than two dozen of Forrester’s industry-leading analysts will be joined by featured industry speakers including:

• Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, Microsoft
• Barry Judge, Chief Marketing Officer, Best Buy
• Bob Kraut, Vice President Marketing Communications, Pizza Hut
• Sophia Stuart, Executive Director, Mobile, Hearst Magazines Digital Media
• Virginia Suliman, Vice President, Web Design & Development, Hilton Hotels Corporation

The Forum offers track sessions designed for a variety of marketing and strategy roles, including: Consumer Market Research professionals, Consumer Product Strategy professionals, Customer Intelligence professionals, eBusiness & Channel Strategy professionals, Interactive Marketing professionals, and Marketing Leadership professionals. Members of Forrester Leadership Boards will be attending peer-networking events. 21 sponsors, including platinum sponsor Acxiom and gold sponsors Blast Radius, Critical Mass, Experian, Molecular, and TouchCommerce will take part in a Solutions Showcase. Attendees can also register for the pre-Forum Web Site Brand Review Workshop on October 26, 2009.

In addition, the third annual Forrester Groundswell Awards for excellence in social technologies will be presented at the Forum.

CONTACT: Complete Event information is available at http://www.forrester.com/consumerforum2009.

MEDIA: Members of the media can register for this Event by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

© 2009, Forrester Research, Inc. All rights reserved. Forrester is a registered trademark of Forrester Research, Inc.

Source: Forrester Research, Inc.

Forrester Research, Inc.
Jon Symons, +1 617-613-6104
Director, Media Relations
press@forrester.com