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MEDIA ADVISORY: Forrester's Business Technology Forum 2009, October 8-9 2009, In Chicago

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 13, 2009-- Forrester Research, Inc., (Nasdaq: FORR)

WHAT: Forrester Research, Inc., (Nasdaq: FORR) Business Technology Forum 2009: Lean: The New Business Technology Imperative

Businesses in today’s economy are forced to reevaluate traditional business and engineering structures and trim excess applications and solutions from their IT infrastructures. Business technology leaders are looking to increase value and reduce waste in the delivery of their business processes and systems.

Lean IT, a business and technology imperative for increasing value and reducing waste in the delivery of business processes and systems, is the answer. It is a mindset and way of working that enables Application Development & Program Management professionals, business process experts, and information and knowledge managers to work closely with the business to more rapidly assemble solutions that deliver — just in time — the needed capabilities, information, and insights.

Everyone wants to be Lean these days — but it’s a big change from how the business and IT typically work together today. By embracing Lean, organizations will be well positioned to tap into technology solutions that propel the business forward when the economy rebounds. Forrester’s Business Technology Forum will give CIOs, Application Development & Program Management professionals, Information & Knowledge Management professionals, and other business technology leaders the tools they need to sort through the myriad of complex system portfolios, processes, and sourcing models and deliver Agile, fit-to-purpose, efficient solutions.

WHEN: October 8-9, 2009

WHERE: Marriott Downtown Chicago Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611
312.836.0100

WHO: Two dozen of Forrester’s industry-leading analysts will be joined by featured industry speakers including:

  • Dan Carmel, CEO, SpringCM
  • Thomas P. Hughes, former CIO, U.S. Social Security Administration
  • John A. Swainson, CEO, CA
  • John Parkinson, Group Vice President and CTO, TransUnion LLC
  • Rush Queen, Senior Systems and Data Analyst, The Boeing Company
  • David E. Smoley, Senior Vice President and CIO, Flextronics
  • Rod Arnot, Head of Services, UK, Dell Computer, Inc.

The forum offers three in-depth tracks focused to help Application Development & Program Management professionals, Business Process & Applications professionals, Information & Knowledge Management professionals and other IT and business leaders reevaluate and reinvent themselves to meet heightened expectations and respond to new business demands. Attendees will have the opportunity to schedule One-On-One Meetings with Forrester analysts and to network with peers. Five sponsors — including platinum sponsor CA and gold sponsors Lombardi and Microgen — will share their solutions in a technology showcase. Attendees can also register to attend the post-conference Workshop “Creating Your SharePoint Strategy.”

CONTACT: Attendees who register for Forrester’s Business Technology Forum and Forrester's Services & Sourcing Forum on Oct. 6-7, 2009, in Chicago will be eligible for a discount. Please see complete Event information at: Business Technology Forum 2009.

MEDIA: Members of the media can register for Business Technology Forum by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

© 2009, Forrester Research, Inc. All rights reserved. Forrester is a registered trademark of Forrester Research, Inc.

Source: Forrester Research, Inc.

Forrester Research, Inc.
Phil LeClare, + 1 617-613-6441
Public Relations Manager
press@forrester.com