Role-focused products and services provide practical, immediate
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 12, 2008--In response to
rapidly changing economic conditions and urgent client needs,
Forrester Research, Inc. (Nasdaq: FORR) is leveraging the depth and
breadth of its products and services to help business, marketing, and
information technology (IT) professionals navigate the current
"In a challenging economy, Forrester is more relevant than ever,"
said Forrester Chief Operating Officer Charles Rutstein. "We are
helping our clients cut costs, drive greater performance, and position
their products for growth. Our role-based strategy allows us to
quickly recalibrate our products and services in response to changing
The current and future offerings include research, events,
peer-networking, and consulting across the 19 roles Forrester serves.
For IT professionals
-- A cross-role, week-long jam session entitled "Do More Than
Survive: How IT Can Excel In A Tough Economy" comprises five,
60-minute teleconferences aimed at helping IT professionals
deal with tightening budgets in their organization.
-- CIOs can attend a complimentary Webinar "Scenarios For 2009:
How CIOs Should Prepare" or read research reports such as
"CIOs: Must-Read Research In Economic Downturns."
-- Security & Risk professionals can participate in a
complimentary Webinar "The Future Of Your Identity And Access
Management Portfolio In Today's Economic Climate."
-- Sourcing & Vendor Management professionals seeking a sourcing
strategy in a down economy will get practical advice at
Forrester's Services & Sourcing Forum: Sourcing On The Fault
Lines: Creating Value In A Volatile World, November 18-19,
2008, in Miami.
-- Members of the Forrester Leadership Boards for IT
professionals -- an exclusive peer-to-peer executive community
-- can attend the teleconference "Managing In The Economic
-- Research reports such as "Topic Overview: Must-Read
Information And Knowledge Management Research For An Economic
Downturn" and "EA Pros: Must-Read Research In An Economic
Downturn" are available and similar reports are available for
every IT role that Forrester serves.
For Marketing & Strategy professionals
-- Interactive Marketing professionals looking to cut costs and
deliver returns can listen to the complimentary Forrester
Webinar "The Interactive Marketing Imperative" or
teleconferences such as "Driving Consumer Product Strategies
In A Global Recession," and they can read the report
"Brand-Building Online Content Matters For eBusiness And
Channel Strategy In A Recession."
-- Consumer Market Research professionals who need insight into
their customers' current behavior will find valuable advice in
the Forrester report "The Herd Effect And The Influence Of
Technology On Consumer Behavior In A Crisis."
-- All marketing and strategy professionals can learn how to
anticipate consumer needs via the Webinar "Forrester's
Consumer Insights From 2008 And How To Success In 2009 And
-- Members of Forrester's CMO Group can attend the Webinar
"Protecting What You Need And Eliminating What You Don't,"
which discusses marketing budgets and the recession.
-- Members of Forrester's Direct Marketing Council can
participate in a dinner event "The Role Of Direct Marketing
And Analytics During An Economic Downturn."
For Technology Industry professionals
-- Vendor Strategy professionals seeking visibility into future
IT spending can read "What The Financial Crisis Means To The
Tech Market." In addition, Forrester clients can access a
related advisory session on this topic tailored to their
-- Technology Product Management & Marketing professionals can
attend the teleconference "Tech Marketer Success In A Down
-- Analyst Relations professionals under budget pressure should
read the report "AR Cost Management In A Downturn."
-- Market Research professionals should read the report "Ten Ways
To Recession-Proof Market Research."
In addition, Forrester Research Chairman of the Board and Chief
Executive Officer George F. Colony offers senior executives his
analysis of the technology industry's future in his blog,
Counterintuitive. Recent posts include "Why This Tech Recession Will
Be Different" and "CIO Best Practices For Thriving In A Recession."
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
consumer insight, consulting, events, and peer-to-peer executive
programs. For more than 25 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
(C) 2008, Forrester Research, Inc. All rights reserved. Forrester
and RoleView are trademarks of Forrester Research, Inc.
CONTACT: Forrester Research, Inc.
Jon Symons, + 1 617-613-6104
Director, Media Relations
SOURCE: Forrester Research, Inc.