CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 22, 2008--Forrester
Research, Inc. (Nasdaq: FORR) today announced that it has named Dwight
Griesman, a 25-year marketing veteran, as its new chief marketing
officer. As CMO, Griesman is now a member of Forrester's Executive
Team. He joined Forrester more than three years ago to build the
Forrester Leadership Boards (FLB) Marketing programs.
"Based on Dwight's experience as a senior marketing professional
and his leadership in developing our Marketing FLBs, he is the right
person to drive Forrester's brand and marketing initiatives moving
forward," said George F. Colony, Forrester's chairman of the board and
chief executive officer. "Dwight will lead the company's efforts to
clearly communicate and demonstrate the value of Forrester's
role-based offerings to IT, marketing, and technology industry leaders
in the global marketplace."
As leader of the FLB Marketing programs, Griesman regularly
interacted with Forrester clients, contributed to research and program
content development, and facilitated panel discussions at Forrester
Events. Griesman's background is a multidisciplinary blend of
marketing, market research, and sales across various industries. Prior
to joining Forrester, Griesman was the managing director of The Forbes
Consulting Group's Quantitative Analytics division, providing custom
research and consulting services to Fortune 1000 clients.
Griesman began his career in sales at Scott Paper. He has held a
variety of senior marketing and research positions at companies such
as Hasbro and Welch Foods, where he was the director of market
research. Griesman was the vice president of marketing and sales for
Lydstrom, a digital music startup in the Boston area selling reference
design and software to leading consumer electronics manufacturers.
"Understanding the business needs and goals of Forrester's clients
was the key driver of the company's decision to pursue a successful
role-based strategy last year," said Griesman. "As Forrester's new
CMO, I am committed to ensuring that the voice of the customer
continues to be central to how Forrester enhances its products and
services across the 19 IT, marketing, and technology industry roles we
Over the years, Griesman has been active in senior marketing
organizations, has spoken at business groups such as the Conference
Board, and has appeared in marketing industry publications. Griesman
holds a Bachelor of Science degree in business administration from
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
consumer insight, consulting, events, and peer-to-peer executive
programs. For more than 25 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
(C) 2008, Forrester Research, Inc. All rights reserved. Forrester
is a trademark of Forrester Research, Inc.
CONTACT: Forrester Research, Inc.
Karyl Levinson, +1 617-613-6262
Vice President, Corporate Communications
SOURCE: Forrester Research, Inc.