Business Editors/Technology Editors
Consumer Forum 2006
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 2, 2006--Forrester
Research, Inc. (Nasdaq: FORR)
WHAT: Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2006:
Humanizing The Digital Experience
Cheap devices and the mainstream adoption of broadband and
wireless networks make technology a more accessible, everyday part of
people's lives. At the same time, people are exerting more control
over digital experiences by generating their own content and
connecting with others online. These empowered consumers expect
technology to conform to -- not dictate -- their needs and behaviors.
Thus, they have zero tolerance for clumsy, cold, and confusing digital
experiences. At this Event, leading Forrester analysts will present
research on how brands are humanizing the digital experience, and
industry executives will share their companies' best practices for
creating inviting and intuitive multichannel experiences.
WHEN: October 24-25, 2006
WHERE: Palmer House Hilton
17 East Monroe St.
Chicago, IL 60603
WHO: Featured speakers include:
-- James Skinner, Vice Chairman and CEO, McDonald's
-- Nicholas Negroponte, Co-Founder and Chairman Emeritus, MIT
-- Roger C. Hochschild, President and COO, Discover Financial
-- Jeff Hicks, President, CEO, and Partner, Crispin Porter +
-- Josh Herman, Product Leader, Global Segmentation and Analytic
Product Innovations, Acxiom
-- Mike Helton, President, NASCAR
-- Michelle Peluso, President and CEO, Travelocity
-- Brendan Hoffman, President and CEO, Neiman Marcus Direct
-- Stephen Kaufer, President and CEO, TripAdvisor
-- Ben Nelson, General Manager, Snapfish
-- Michael Wiley, Senior Vice President, me2revolution, Edelman
CONTACT: Complete event information is available at:
MEDIA: Members of the media can register for Forrester Consumer
Forum 2006 by providing their full contact information to
About Forrester Research
Forrester Research (Nasdaq: FORR) is an independent technology and
market research company that provides pragmatic and forward-thinking
advice about technology's impact on business and consumers. For 23
years, Forrester has been a thought leader and trusted advisor,
helping global clients lead in their markets through its research,
consulting, events, and peer-to-peer executive programs. For more
information, visit www.forrester.com.
(C) 2006, Forrester Research, Inc. All rights reserved. Forrester
and WholeView are trademarks of Forrester Research, Inc.
CONTACT: Forrester Research, Inc.
Tracy Sullivan, 617-613-6023
Senior Public Relations Specialist
SOURCE: Forrester Research, Inc.