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Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

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REMINDER/Forrester Consumer Forum 2006, October 24-25 In Chicago
    Business Editors/Technology Editors
    REMINDER...
    Consumer Forum 2006

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 2, 2006--Forrester Research, Inc. (Nasdaq: FORR)

WHAT: Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2006: Humanizing The Digital Experience

Cheap devices and the mainstream adoption of broadband and wireless networks make technology a more accessible, everyday part of people's lives. At the same time, people are exerting more control over digital experiences by generating their own content and connecting with others online. These empowered consumers expect technology to conform to -- not dictate -- their needs and behaviors. Thus, they have zero tolerance for clumsy, cold, and confusing digital experiences. At this Event, leading Forrester analysts will present research on how brands are humanizing the digital experience, and industry executives will share their companies' best practices for creating inviting and intuitive multichannel experiences.

    WHEN: October 24-25, 2006

    WHERE: Palmer House Hilton

    17 East Monroe St.

    Chicago, IL 60603

    +1 312/726-7500

    WHO: Featured speakers include:

    --  James Skinner, Vice Chairman and CEO, McDonald's

    --  Nicholas Negroponte, Co-Founder and Chairman Emeritus, MIT
        Media Laboratory

    --  Roger C. Hochschild, President and COO, Discover Financial
        Services

    --  Jeff Hicks, President, CEO, and Partner, Crispin Porter +
        Bogusky

    --  Josh Herman, Product Leader, Global Segmentation and Analytic
        Product Innovations, Acxiom

    --  Mike Helton, President, NASCAR

    --  Michelle Peluso, President and CEO, Travelocity

    --  Brendan Hoffman, President and CEO, Neiman Marcus Direct

    --  Stephen Kaufer, President and CEO, TripAdvisor

    --  Ben Nelson, General Manager, Snapfish

    --  Michael Wiley, Senior Vice President, me2revolution, Edelman
        Public Relations

CONTACT: Complete event information is available at: http://www.forrester.com/events/overview/0,9089,1472,00.html

MEDIA: Members of the media can register for Forrester Consumer Forum 2006 by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 23 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.

(C) 2006, Forrester Research, Inc. All rights reserved. Forrester and WholeView are trademarks of Forrester Research, Inc.


    CONTACT: Forrester Research, Inc.
             Tracy Sullivan, 617-613-6023
             Senior Public Relations Specialist
             press@forrester.com

    SOURCE: Forrester Research, Inc.
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