Forrester

--(BUSINESS WIRE)--Forrester Research Consumer Forum 2005

WHAT:   Forrester Research (NASDAQ:FORR) Consumer Forum 2005:
        Innovating In A Consumer-Driven World

        Businesses are talking, but consumers aren't listening.
        Consumers are increasingly ignoring traditional media and
        advertising, and taking cues from each other by using emerging
        technologies and tools like blogging, mobile messaging,
        comparison shopping sites, word-of-mouth marketing, and
        peer-to-peer networks.

        Smart companies are not ignoring this social trend. They are
        learning how to use technologies to tap into the power of
        consumers to drive the innovation of products, services,
        marketing, and design. They are altering their innovation
        process from an authoritarian "top-down" approach to more of a
        "bottom-up" one using technology and insights from
        consumer-to-consumer communication in order to involve their
        consumers in the innovation process.

        According to Forrester:

        --  Brand loyalty is waning. Close to 50 percent of consumers
            value price over brand, up from 41 percent in 2000.

        --  Ads are overwhelming and less effective. Between 2002 and
            2004, 40 percent fewer consumers agreed that ads are a
            good way to learn about new products, and 59 percent fewer
            said they buy products because of the influence of ads.

        --  Trust in traditional media is falling. Between 2002 and
            2004, consumer confidence in content received from print
            newspapers, magazines, and direct mail fell, with losses
            in consumer trust of 4 percent, 11 percent, and 4 percent
            respectively. During the same period, trust in the
            Internet rose by 6 percent.

        The Forrester Consumer Forum 2005 will feature companies that
        have embraced new technologies and capitalized on new consumer
        behaviors to drive innovation. The Forum will answer the
        following questions:

        --  What is the economic value of consumer-driven innovation?

        --  How will broadband, mobile devices, and networked homes
            change the way consumers decide what to buy, what to
            watch, and how to communicate?

        --  Which new marketing approaches -- word-of-mouth, mobile
            messaging, interactive TV, search, long-form video, and
            behavioral targeting -- hold the most promise?

        --  How are new technologies like kiosks, self-checkout,
            in-store television, and smart point-of-sale systems
            changing the role of physical stores?

WHEN:   September 27-28, 2005

WHO:    Keynote speakers include:

        --  Jeff M. Fettig, Chairman of the Board, President, and
            Chief Executive Officer, Whirlpool

        --  Vyomesh Joshi, Executive Vice President, Imaging and
            Personal Systems Group, Hewlett-Packard

        --  Greg Joswiak, Vice President of Worldwide Product
            Marketing for iPod, Apple Computer

        --  Gerald L. Storch, Vice Chairman, Target

        --  Paul Tagliabue, Commissioner, National Football League

        Forum Tracks:

        In-depth tracks and roundtable discussions focused on the
        retail, consumer products, healthcare, automotive,
        telecommunications, travel and leisure, media, and consumer
        electronics industries, featuring executives from companies
        such as Nextel Communications, Stop & Shop, REI, Best Buy,
        Neiman Marcus, Procter & Gamble, Victoria's Secret,
        Colgate-Palmolive, Yahoo!, frog design, AutoTrader, Ziba
        Design, Linden Labs, and LEGO.

WHERE:  New York Marriott Marquis
        1535 Broadway
        New York, NY

CONTACT: For complete information on attending the Event, contact
         Forrester Events at +1 888/343-6786, or visit
         http://www.forrester.com/Events/Overview/0,5158,1015,00.html

MEDIA:  To request interviews and register for the Event, please
        provide your full contact information to:

        Erica Cantwell
        Manager, Public Relations
        Forrester Research, Inc.
        +1 212/672-1757
        ecantwell@forrester.com

    CONTACT: Forrester Research, Inc.
             Erica Cantwell, +1 212-672-1757
             ecantwell@forrester.com

    SOURCE: Forrester Research