Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.
| View printer-friendly version|
|ADVISORY/Forrester Research Consumer Forum 2005 to Be Held September 27-28, 2005, in New York City; Keynote Speakers Include NFL Commissioner Paul Tagliabue And Top Executives From Apple, Hewlett-Packard, Target, And Whirlpool|
--(BUSINESS WIRE)--Forrester Research Consumer Forum 2005
WHAT: Forrester Research (NASDAQ:FORR) Consumer Forum 2005:
Innovating In A Consumer-Driven World
Businesses are talking, but consumers aren't listening.
Consumers are increasingly ignoring traditional media and
advertising, and taking cues from each other by using emerging
technologies and tools like blogging, mobile messaging,
comparison shopping sites, word-of-mouth marketing, and
Smart companies are not ignoring this social trend. They are
learning how to use technologies to tap into the power of
consumers to drive the innovation of products, services,
marketing, and design. They are altering their innovation
process from an authoritarian "top-down" approach to more of a
"bottom-up" one using technology and insights from
consumer-to-consumer communication in order to involve their
consumers in the innovation process.
According to Forrester:
-- Brand loyalty is waning. Close to 50 percent of consumers
value price over brand, up from 41 percent in 2000.
-- Ads are overwhelming and less effective. Between 2002 and
2004, 40 percent fewer consumers agreed that ads are a
good way to learn about new products, and 59 percent fewer
said they buy products because of the influence of ads.
-- Trust in traditional media is falling. Between 2002 and
2004, consumer confidence in content received from print
newspapers, magazines, and direct mail fell, with losses
in consumer trust of 4 percent, 11 percent, and 4 percent
respectively. During the same period, trust in the
Internet rose by 6 percent.
The Forrester Consumer Forum 2005 will feature companies that
have embraced new technologies and capitalized on new consumer
behaviors to drive innovation. The Forum will answer the
-- What is the economic value of consumer-driven innovation?
-- How will broadband, mobile devices, and networked homes
change the way consumers decide what to buy, what to
watch, and how to communicate?
-- Which new marketing approaches -- word-of-mouth, mobile
messaging, interactive TV, search, long-form video, and
behavioral targeting -- hold the most promise?
-- How are new technologies like kiosks, self-checkout,
in-store television, and smart point-of-sale systems
changing the role of physical stores?
WHEN: September 27-28, 2005
WHO: Keynote speakers include:
-- Jeff M. Fettig, Chairman of the Board, President, and
Chief Executive Officer, Whirlpool
-- Vyomesh Joshi, Executive Vice President, Imaging and
Personal Systems Group, Hewlett-Packard
-- Greg Joswiak, Vice President of Worldwide Product
Marketing for iPod, Apple Computer
-- Gerald L. Storch, Vice Chairman, Target
-- Paul Tagliabue, Commissioner, National Football League
In-depth tracks and roundtable discussions focused on the
retail, consumer products, healthcare, automotive,
telecommunications, travel and leisure, media, and consumer
electronics industries, featuring executives from companies
such as Nextel Communications, Stop & Shop, REI, Best Buy,
Neiman Marcus, Procter & Gamble, Victoria's Secret,
Colgate-Palmolive, Yahoo!, frog design, AutoTrader, Ziba
Design, Linden Labs, and LEGO.
WHERE: New York Marriott Marquis
New York, NY
CONTACT: For complete information on attending the Event, contact
Forrester Events at +1 888/343-6786, or visit
MEDIA: To request interviews and register for the Event, please
provide your full contact information to:
Manager, Public Relations
Forrester Research, Inc.
CONTACT: Forrester Research, Inc.
Erica Cantwell, +1 212-672-1757
SOURCE: Forrester Research