CAMBRIDGE, Mass.--(BUSINESS WIRE)--Apr. 5, 2016--
Forrester (NASDAQ: FORR) today announced DIGITAL
TRANSFORMATION 2016, its new Forum designed for technology
management and digital business leaders, will take place May 10 – 11 in
Orlando, FL. The new Forum, which brings together critical insights from
visionary speakers, global solution providers and hundreds of
influencers and decision makers, addresses unique challenges in the
ever-growing digital landscape. The agenda that will guide organizations
on how to accelerate business
technology (BT) and digital
strategy alignment within their organizations, paving the road to
digital success.
“It’s no secret that digital growth has fundamentally transformed the
ways businesses work, and as a result, the pace of change is rapidly
accelerating,” Cliff Condon, chief research and product officer at
Forrester, said. “Today’s customer-obsessed organizations need to
establish an effective partnership between technology leaders and
digital business leaders to succeed in the age of the customer, and with
the launch of DIGITAL TRANSFORMATION 2016, Forrester will help these
businesses quickly transform their organizations -- before their
competition does.”
At DIGITAL TRANSFORMATION 2016, Forrester analysts will be joined by
thought leaders from several large brands, including CVS Health and
Indiegogo, to share how they have seized opportunities created by
digital technologies to meet the demands of digitally empowered
customers and remain competitive. To achieve this, the Forum will
feature in-depth sessions that address the significant issues modern
businesses must heed in the pursuit of digital transformation,
including, building great omnichannel experiences, driving digital
operational excellence, defining the predictive enterprise, injecting
discipline into innovative processes, and more.
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WHO:
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Technology, business, marketing and strategy leaders looking to
accelerate business technology and digital strategy alignment within
their organizations
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WHERE:
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DIGITAL
TRANSFORMATION 2016
JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32837
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WHEN:
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Tuesday, May 10 – Wednesday, May 11, 2016
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To register for DIGITAL TRANSFORMATION 2016, or to receive additional
information on sponsorship opportunities, please visit: http://forr.com/DT16.
About Forrester
Forrester (NASDAQ: FORR) is one of the most influential research and
advisory firms in the world. We work with business and technology
leaders to develop customer-obsessed strategies that drive growth.
Forrester’s unique insights are grounded in annual surveys of more than
500,000 consumers and business leaders worldwide, rigorous and objective
methodologies, and the shared wisdom of our most innovative clients.
Through proprietary research, data, custom consulting, exclusive
executive peer groups, and events, the Forrester experience is about a
singular and powerful purpose: to challenge the thinking of our clients
to help them lead change in their organizations. For more information,
visit forrester.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160405006511/en/
Source: Forrester
Forrester Research, Inc.
Jenna Burpee, 617-613-5746
Public
Relations Manager
jburpee@forrester.com