CAMBRIDGE, Mass.--(BUSINESS WIRE)--Mar. 15, 2016--
Forrester (NASDAQ: FORR) today announced the launch of a new executive
program for CMOs. An expansion of its existing offering for CIOs, the
program is designed to help CMOs implement operational changes that
focus on customer
experience (CX) and digital
transformation in today’s ever-changing landscape. The CMO
Executive Program is led by Sheryl Pattek, VP, executive partner at
Forrester, who brings to the table more than thirty years of marketing
experience for early stage and Fortune 500 companies.
“CMOs have big jobs: they are charged with leading the transformation to
customer-obsessed operations, which is not simply a shift in brand or
marketing strategy,” Victor Milligan, chief marketing officer at
Forrester, said. “It means driving change across the entire company in a
competitive environment where moving fast has never been more important.
Our Executive Program helps CMOs accelerate complex change. Through
expert coaching, and practical, hands-on advice, we help CMOs drive
speed and minimize risk -- to successfully lead a change program that
defines the destiny of their firm."
Pattek works closely with CMOs, offering customized, strategic advice to
help implement customer-centric strategies that drive growth. Executive
Program clients engage with Forrester in multiple strategy and planning
sessions, while also receiving consumer and business data insights and
curated research that will help them deliver results faster. Clients can
also utilize the executive program to assist with forming team alignment
around vital initiatives and with other partners within their
organization.
For more information on Forrester’s Executive Programs, please visit http://forr.com/CMOEP.
About Forrester
Forrester (Nasdaq: FORR) is one of the most
influential research and advisory firms in the world. We work with
business and technology leaders to develop customer-obsessed strategies
that drive growth. Forrester’s unique insights and frameworks are
grounded in annual surveys of more than 500,000 consumers and business
leaders worldwide, rigorous and objective methodologies, and the shared
wisdom of our most innovative clients. Through proprietary research,
data, consulting, events, and exclusive executive networks and programs,
the Forrester experience is about a singular and powerful purpose: to
challenge the thinking of our clients to help them lead change in their
organizations.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160315006275/en/
Source: Forrester Research, Inc.
Forrester
Jenna Burpee, 617-613-5746
Public Relations Manager
jburpee@forrester.com
