Recipients Honored At Forrester’s 2015 Forum For Marketing Leaders
NEW YORK--(BUSINESS WIRE)--Apr. 14, 2015--
Today, Forrester
Research, Inc. (Nasdaq: FORR) honored five Forrester
Groundswell Award winners for excellence in social marketing. The
winners were announced at Forrester’s
Forum For Marketing Leaders in New York. The ninth annual Forrester
Groundswell Awards support and recognize the principles outlined in the
Forrester books Groundswell: Winning in a World Transformed by Social
Technologies (Harvard Business Press, 2008) and Empowered:
Unleash Your Employees, Energize Your Customers, and Transform Your
Business (Harvard Business Review Press, 2010).
"Social marketing in 2015 isn't about driving engagement -- it's about
creating business success,” said Forrester
Vice President and Principal Analyst Nate Elliott. “This year's
Forrester Groundswell Award winners and finalists used social reach
marketing to drive discovery and increased awareness; they used social
depth marketing to convert prospects into customers; and they used
social relationship marketing to increase customer loyalty and lifetime
value. Our 2015 winners prove that when used strategically, social media
can drive the business outcomes that CMOs and other marketing leaders
demand."
This year, there were nearly 100 Forrester Groundswell Award entries.
The five awards presented today represent the top entries in the
Business-To-Consumer (B2C) and Business-To-Business (B2B) divisions.
Winners of the Forrester Groundswell Awards were chosen across a range
of categories based on Forrester’s Marketing
RaDaR research, and they represent the strategic goals that
Forrester advises organizations to consider when using social media to
interact with their customers. A detailed overview of each winning
entry, along with the finalists in each category, is available on the Forrester
Blog.
Here are the winners of the 2015 Forrester Groundswell Awards:
Business-To-Consumer (B2C) Division:
-
Social Reach: Facebook Couples by Wilkinson Sword and The Social
Partners
-
Social Depth: Consorsbank Customer and Prospect Community by
Consorsbank and Lithium
-
Social Relationship: Pumpkin Spice Latte Fall 2014 by Starbucks and
Swift
Business-To-Business (B2B) Division:
-
Social Reach: Relationship Beyond the Contract Campaign by HCL
Technologies
-
Social Relationship: Expert Elite and Knowledge Network Communities by
Autodesk
Forrester’s Forum For Marketing Leaders 2015
More than 800 people attended Forrester’s
Forum For Marketing Leaders in New York, which explored real-world
solutions to the critical challenges marketing leaders face in the age
of the customer. Marketing professionals received practical advice
for building and leading next-generation marketing organizations focused
on customer obsession. The Forum served marketing and strategy
executives in a variety of professional roles, including marketing
leaders with brand responsibilities, VPs and directors of marketing
communications and media, VPs and directors of digital and interactive
marketing, and senior marketing leaders responsible for marketing
innovation.
About Forrester Research
Forrester Research (Nasdaq: FORR) is one of the most influential
research and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed strategies that drive
growth. Forrester’s unique insights are grounded in annual surveys of
more than 500,000 consumers and business leaders worldwide, rigorous and
objective methodologies, and the shared wisdom of our most innovative
clients. Through proprietary research, data, custom consulting,
exclusive executive peer groups, and events, the Forrester experience is
about a singular and powerful purpose: to challenge the thinking of our
clients to help them lead change in their organizations. For more
information, visit www.forrester.com.
© 2015, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Alex Donovan, + 1-617-613-5818
Public
Relations Associate
press@forrester.com
