Forrester: Online Retail Spending in China to Exceed $1 Trillion By 2019
Spending via mobile will grow twice as fast as online retail spending over the next five years
“To capture the opportunities in the increasingly competitive retail
market, organizations must realize the importance of digital
capabilities,” says
Key findings from the report include:
-
Chinese consumers are shifting to mobile for online shopping. The
frequency with which online consumers in metropolitan
China shop via their mobiles is increasing rapidly, while those in lower-tier cities use smartphones as their primary means of network access and for online shopping. Major web players, Tmall andJD.com , will continue to dominate China’s eCommerce market -- with market shares of 57% and 21%, respectively -- and will try to seize control of the mCommerce market by enhancing their mobile investments and improving customer experience. - More categories of products traditionally sold offline, such as pharmaceuticals and furniture, are now made available online. The growing number of middle-class and affluent Chinese consumers adds to online demand for a wide variety of high-end products, such as fresh food, imported goods, and automobiles. The convenience, variety, and fast delivery associated with online purchase will boost eCommerce in these new categories.
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About
© 2015,
Source:
Forrester Research
Public Relations, Asia Pacific
Deborah Ng,
+65 6426 7016
dng@forrester.com