Customer obsession drives Forrester’s China Summit for Marketing
Leaders as many companies remain unprepared for digital disruption
SHANGHAI--(BUSINESS WIRE)--Jan. 14, 2015--
Most organizations in China surveyed are complacent about the growing
wave of global digital business transformation beginning to crash into
their backyards, according to Forrester’s recent study1. Forrester
Research, Inc. (Nasdaq: FORR) believes businesses that fail to
connect, engage, and deliver to customers will not survive and is
launching its China
Summit for Marketing Leaders in Shanghai, China on March 25, 2015,
to address the issue. The invite-only Summit will feature keynote
speakers from DBS Bank, Zanadu and Forrester who will discuss how
organizations can “Connect, Engage, Deliver” through Digital
Business, Mobile and Customer Experience strategies.
At the Summit, Forrester will officially launch the Simplified Mandarin
version of Forrester’s new book, “Mobile Mind Shift”, consisting more
than 200 interviews with companies worldwide on the critical shift in
how companies need to think about Mobile strategy and engagement.
Co-author Julie Ask will present key findings from the book and will
hold a book signing. China is the world’s largest mobile phone market
with 1.2 billion subscribers.
“China is at a turning point where the growing population of digitally
savvy consumers has started to lead companies with their connected
lifestyles,” said Bryan
Wang, Vice President and Country Manager for China, Forrester
Research, who will be hosting the conference. “This event is about
helping organizations better connect, engage and deliver to this new
generation of consumers.”
Keynote speakers at the Summit include:
-
Dirk
Eschenbacher, Creative Director and Chief Marketing Officer, Zanadu
-
Paul
Cobban, Managing Director, Chief Operating Officer, Technology and
Operations, DBS Bank
-
Dane
Anderson, Vice President, Research Director and Region Manager,
Asia Pacific, Forrester Research
-
Julie
A. Ask, Vice President, Principal Analyst, Forrester Research &
co-author
of the “Mobile Mind Shift” book
-
Zia
Daniell Wigder, Vice President, Research Director for eBusiness &
Channel Strategy,
Forrester Research
Highlights from the Summit will include:
-
Analysis of China's digitally empowered consumers and the disruptive
strategies of digital service and platform providers
-
Case studies on how to create seamless brand experiences across the
digital and physical divide
-
Best practices in digital business, mobile, social, content and
utility marketing
The Summit is supported by SocialTouch, SiteCore, Talking Data, Velvet,
Digital+Direct Marketing Association Asia, and media partners CBN Weekly
and Thoughtful China. It will take place at the Le Royal Meridien
Shanghai on March 25, 2015. Interested parties please register before 7
February 2015 to enjoy the early bird discount. For more information,
please visit: https://www.forrester.com/Forresters+China+Summit+For+Marketing+Leaders/agenda/-/E-EVE6660.
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm
serving professionals in 13 key roles across three distinct client
segments. Our clients face progressively complex business and technology
decisions every day. To help them understand, strategize, and act upon
opportunities brought by change, Forrester provides proprietary
research, consumer and business data, custom consulting, events and
online communities, and peer-to-peer executive programs. We guide
leaders in business technology, marketing and strategy, and the
technology industry through independent fact-based insight, ensuring
their business success today and tomorrow.
© 2014, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
1 Predictions 2015: Mobile Customer Experience Will Fuel
Digital Transformation In Asia Pacific
Source: Forrester Research, Inc.
Forrester Research
Deborah Ng, +65 6426 7016
Public Relations,
Asia Pacific
dng@forrester.com