Themed “Winning in the Age of the Customer”, the Summit explores key
trends in Mobile, Digital, Customer Experience and Big Data
SYDNEY--(BUSINESS WIRE)--Jun. 16, 2014--
Forrester
Research Inc. (Nasdaq:FORR), the global research and advisory firm,
announces today its inaugural Australia "Summit for Marketing & Strategy
Professionals", to be held in Sydney, August 13, 2014. Entitled "Winning
in the Age of the Consumer", the Summit will focus on how companies can
leverage key trends in Mobile, Digital, Customer Experience and Big
Data, to remain competitive and grow their businesses by becoming
customer-obsessed.
The Summit is part of Forrester's larger vision to expand its Marketing
& Strategy services to Asia Pacific, offering counsel and support to
multinational companies who are navigating their path to success in a
period when digital technologies have empowered consumers with the
ability to influence market demand in every industry.
Michael Barnes, Forrester Research Vice-President and Research Director,
Asia Pacific, who will also be the host for this inaugural event says:
“Across all major industries, regardless of product or service,
customers are more empowered than ever before. They are free to act on
their own needs and priorities and free to pick their own moments of
engagement. This event will provide insight and tools to help
organizations of all sizes embrace digital disruption and more
effectively win, serve and retain increasingly empowered customers.”
In addition to in-depth presentations from senior Forrester analysts
focused on Marketing & Strategy, participants will also get the chance
to hear from Optus’ Director of Online Channel Development, Gregan
McMahon, and Westpac Group’s Head of Strategy & Planning, Angelo Demasi,
who will be among the high profile speakers presenting at the conference.
The Summit is proudly supported by Lithium, CMO magazine Australia and
Marketing magazine Australia. To register for the Summit or for more
information on the event, please visit http://forr.com/ms14au
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm
serving professionals in 13 key roles across three distinct client
segments. Our clients face progressively complex business and technology
decisions every day. To help them understand, strategize, and act upon
opportunities brought by change, Forrester provides proprietary
research, consumer and business data, custom consulting, events and
online communities, and peer-to-peer executive programs. We guide
leaders in business technology, marketing and strategy, and the
technology industry through independent fact-based insight, ensuring
their business success today and tomorrow. Visit www.forrester.com.
© 2014, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
Source: Forrester Research
Media:
Deborah Ng, +65 6426 7016
Public Relations, Asia
Pacific
dng@forrester.com
