SAN FRANCISCO--(BUSINESS WIRE)--Apr. 10, 2014--
Today, Forrester
Research, Inc. (Nasdaq: FORR) honored four Forrester
Groundswell Award winners for excellence in effective use of social
media to advance an organizational or business goal. The winners were
announced at Forrester’s Forum For Marketing Leaders in San Francisco.
The eighth annual Forrester Groundswell Awards support and recognize the
principles outlined in the Forrester books Groundswell: Winning in a
World Transformed by Social Technologies (Harvard Business Press,
2008) and Empowered: Unleash Your Employees, Energize Your Customers,
and Transform Your Business (Harvard Business Review Press, 2010).
"Smart social marketers today aren’t just pursuing fans and followers —
they’re using social media to create real business value,” said Forrester
Vice President and Principal Analyst Nate Elliott. “Our 2014
Forrester Groundswell Award winners and finalists used social reach
marketing to create discovery and awareness; they used social depth
marketing to support exploration and consideration; and they used social
relationship marketing to foster post-purchase engagement. Put simply,
they used social media to successfully support all the different parts
of their marketing plans."
This year, there were more than 100 Forrester Groundswell Award entries.
The awards presented today represent the top entries in the
Business-to-Consumer (B2C) and Business-to-Business (B2B) divisions.
Winners of the Forrester Groundswell Awards were chosen across a range
of categories based on Forrester’s Marketing
RaDaR research, and they represent the strategic goals that
Forrester advises organizations to consider when using social media to
interact with their customers. A detailed overview of each winning
entry, along with the finalists in each category, is available on the Forrester
Groundswell Awards website.
Here are the winners of the 2014 Forrester Groundswell Awards:
Business-To-Consumer (B2C) Division:
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Social Reach: MorningStar Farms Feel Good Grilling House Party by
House Party and Kellogg
-
Social Depth: Social Gift Guide by PGA TOUR Superstore and Mass
Relevance
-
Social Relationship: Photoshop Photography Program by Adobe
Business-To-Business (B2B) Division:
-
Social Reach: The Bomgar Insider by Bomgar
Forrester’s Forum For Marketing Leaders 2014
More than 900 people attended Forrester’s
Forum For Marketing Leaders in San Francisco, which explored why
marketers must go “beyond the campaign” to deliver real-time customer
value. Marketing professionals received practical advice for positioning
their firms for digital dominance by applying customer insights and
context to provide inherently useful experiences. The Forum served
marketing and strategy executives in a variety of professional roles,
including marketing leaders with brand responsibilities, VPs and
directors of marketing communications and media, VPs and directors of
digital and interactive marketing, and senior marketing leaders
responsible for marketing innovation.
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm
serving professionals in 13 key roles across three distinct client
segments. Our clients face progressively complex business and technology
decisions every day. To help them understand, strategize, and act upon
opportunities brought by change, Forrester provides proprietary
research, consumer and business data, custom consulting, events and
online communities, and peer-to-peer executive programs. We guide
leaders in business technology, marketing and strategy, and the
technology industry through independent fact-based insight, ensuring
their business success today and tomorrow. For more information, visit www.forrester.com.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Lara Cole, 617-613-5746
press@forrester.com
