eCommerce revenues will continue to grow in 2014 as customers’ online
buying habits evolve
BEIJING--(BUSINESS WIRE)--Jan. 1, 2014--
The past year saw a surge in eCommerce revenues worldwide and, according
to a new Forrester
Research, Inc. (Nasdaq:FORR) global eCommerce report,
2014 will be no different. Over the next year, Forrester expects
eCommerce revenues to grow as more brands plan out their global road
maps and start to execute on their international eCommerce strategies.
Shoppers' online buying habits will continue to evolve, presenting new
opportunities.
In the new report, Forrester discusses the arrival and importance of
several eCommerce and identifies eight trends that will gain momentum in
the Age of the customer in 2014. Here are the top 5 trends to watch out
for:
1. Mobile traffic and sales will continue to climb. In 2014, the
percentage of traffic and total online orders placed via mobile devices
are set to increase in virtually every market worldwide, and Forrester
expects that a growing number of brands will launch new mobile websites
and apps in response.
2. Brands will increasingly look to marketplaces to sell online. In
2014, Forrester believes that brands will continue to migrate to
marketplaces to expand their online presence and to realize relatively
quick (if sometimes low-margin) revenue growth. In China, for example,
marketplaces like Tmall have become an entry point for many brands.
3. Retailers will need to plan for key online shopping dates
everywhere in the world. US and European brands expanding into new
global markets will increasingly have to plan for key eCommerce-related
dates overseas just as they have in their home markets. In 2013, for
example, Singles' Day in China saw some $5.7 billion in online sales.
4. New market entry will be easier as vendors and retailers roll out
new offerings for brands. Going forward, an increasing number of
players will aim to serve as a single point of contact for brands as
they expand into new global markets.
5. Profitability in global markets will remain elusive for many. Finally,
in 2014, many brands that expand internationally — especially those that
launch direct-to-consumer websites — will still struggle to reach
profitability.
For more information about this research, visit the eBusiness
& Channel Strategy blog here.
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm
serving professionals in 13 key roles across three distinct client
segments. Our clients face progressively complex business and technology
decisions every day. To help them understand, strategize, and act upon
opportunities brought by change, Forrester provides proprietary
research, consumer and business data, custom consulting, events and
online communities, and peer-to-peer executive programs. We guide
leaders in business technology, marketing and strategy, and the
technology industry through independent fact-based insight, ensuring
their business success today and tomorrow. Visit www.forrester.com.
© 2013, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Public Relations, Asia Pacific
Deborah
Ng, +65 9731 7754
dng@forrester.com
