Customers, Not Technology, Top Forrester’s Asia Pacific Technology Predictions in 2014
“Keeping up with disruptive technology innovation powered by social,
mobile, analytics, and cloud enablement is critical, but success in the
age of the customer is about more than technology,” writes
The “age of the customer” is defined as:
A 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.
1. The Number Of Online Buyers In
As the age of the customer develops in
2. Technology spending growth will remain flat
Economic
challenges will remain in 2014 as the global economy continues its
unsteady rebound, but the regional tech market will demonstrate some
resilience.
3. CIOs’ IT Spending Will Decline As The Clout Of The Business Grows
In
dollar terms,
4. Organizations Will Look To Source Business Capabilities, Not
Technology
As business decision-makers look to build
capabilities that will help improve business outcomes,
5. Lack Of Objectives Will Hinder Data Center Transformation And
Hybrid Cloud Adoption
The perception of cloud computing among
mainstream organizations will continue to shift in 2014, from a focus on
increased IT efficiency and responsiveness via private clouds to a drive
toward a more fundamental disruption of existing processes and a full
embrace of hybrid cloud scenarios, including a far greater reliance on
public cloud-based services for core transactions.
6. Customer Experience Will Surge As A CIO Priority
In 2013,
we have seen the topic of customer experience come out of nowhere. At
first, it wasn’t even on CIOs’ agendas; now it’s one of their top
priorities. In 2014, we expect CIO focus on customer experience to drive
very rapid spending growth in this area, driven by firms seeking to
differentiate themselves from their competitors by offering a superior
customer experience.
7. Few IT Organizations Will Meet Business Demands For Improved
Analytics
Business intelligence (BI) continues to expand beyond
traditional reporting as real-time analytics and business-led,
self-service access to visualization tools grows. But big data remains a
problematic term; it’s technology-centric and doesn’t appeal to or
excite business decision-makers. The take-up of big data systems,
solutions, and consulting services will therefore remain sporadic across
the region in 2014.
8. The Internet of Things will get Personal
In 2014, the IoT
will get personal. Sensors will help people get fitter, control their
car, find their keys, unlock their house, monitor the ambient
temperature, turn lights on and off, control a toy, among many others.
Smart fitness monitoring and motivation devices such as the Fitbit,
Jawbone, and Nike Fuelband and associated smart body scales, blood
pressure monitors, and heart rate meters are beginning to appear on
wrists and in houses across
9. Smartphones Will Become Life Hubs
A few years ago, the
smartphone was a “third screen;” as the device became more capable,
organizations promoted it to the preferred screen. In 2014, for many
consumers in
10. Mobile Payments Mature, But Not Mainstream Yet
The
mobile payment landscape in
For more information on Forrester Research’s Asia Pacific Technology Predictions 2014 report, please visit http://solutions.forrester.com/AsiaPacificPredicts2014.
© 2013,
Source:
Forrester Research, Inc.
Deborah Ng, +6597317754
dng@forrester.com