CHICAGO--(BUSINESS WIRE)--Nov. 5, 2013--
Today, Forrester
Research, Inc. (Nasdaq: FORR) honored nine Forrester
Groundswell Award winners for excellence in effective use of social
technologies to drive business success. The winners were announced at
Forrester’s Forum
For eBusiness & Channel Strategy Professionals in Chicago. The
seventh annual Forrester Groundswell Awards mark the introduction of new
award categories, based on Forrester Research’s Marketing RaDaR
research. Business-to-consumer and business-to-business winners were
awarded across four categories: Social Reach, Social Depth, Social
Relationship, and Mobile.
"This year we found the smartest companies are moving past 'social
exceptionalism' and genuinely integrating social programs into broader
marketing strategies,” said Forrester
Vice President and Principal Analyst Nate Elliott. “Our 2013 winners
used social reach marketing to create discovery and awareness; they used
social depth marketing to support exploration and consideration; and
they used social relationship marketing to foster post-purchase
engagement — proving that social programs can support customers all the
way through their life cycle."
This year, there were nearly 150 Forrester Groundswell Award entries.
The awards presented today represent the top entries in the
Business-to-Consumer (B2C), Business-to-Business (B2B), and
Business-to-Employee (B2E) divisions. A detailed overview of each
winning entry, along with the finalists in each category, is available
on the
Forrester Groundswell Awards website.
Here are the winners of the 2013 Forrester Groundswell Awards:
Business-To-Consumer (B2C) Division:
-
Social Reach: #makebetterhappen by City Year with Allen & Gerritsen
-
Social Depth: Bridge Admissions Social Community by Milwaukee School
of Engineering
-
Social Relationship: Dr Pepper Social Media Program by Dr Pepper with
Code and Theory
-
Mobile: justWink Mobile Flip Campaign by YuMe for American Greetings
Business-To-Business (B2B) Division:
-
Social Reach: Brainshark Champion by Brainshark
-
Social Depth: Webroot Ambassador Program by Webroot
-
Social Relationship: EngineerZone Technical Support Community by
Analog Devices
Business-To-Employee (B2E) Division:
-
Mobility: Crawford CAT Connection by Crawford & Company
-
Collaboration: Enterasys Sales 2.0 by Enterasys Networks now a part of
Extreme Networks
Forrester’s Forum For eBusiness & Channel Strategy Professionals 2013
More than 700 people attended Forrester’s
Forum For eBusiness & Channel Strategy Professionals in Chicago,
which in its second year explored the role of digital business
transformation in eBusiness. Digital marketing professionals received
practical advice for positioning their firm for digital dominance and
leading the transformation of their firm’s digital sales and service
strategies — and in the process, overhaul their customer relationships.
The Forum served marketing and strategy executives in a variety of
professional roles, including eBusiness & Channel Strategy
Professionals, Marketing Leadership Professionals, Sales Enablement
Professionals, Customer Experience Professionals, and Customer Insights
Professionals.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is a global research and
advisory firm serving professionals in 13 key roles across three
distinct client segments. Our clients face progressively complex
business and technology decisions every day. To help them understand,
strategize, and act upon opportunities brought by change, Forrester
provides proprietary research, consumer and business data, custom
consulting, events and online communities, and peer-to-peer executive
programs. We guide leaders in business technology, marketing and
strategy, and the technology industry through independent fact-based
insight, ensuring their business success today and tomorrow. For more
information, visit http://www.forrester.com/.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Lara Cole, 617-613-5746
press@forrester.com
