Forrester Research Announces Upcoming Book: Digital Disruption
Digital Disruptors Will Impact Every Industry
Written by
Digital Disruption lays out the necessary steps to take, and the tools to use, to disrupt any business. To succeed in today’s disruptive climate, businesses must first learn and adopt the digital disruptor’s mindset — take risks, invest as little as possible, and build on existing platforms to find the fastest path to solving a customer’s problem. Second, they must behave like a digital disruptor by flipping their thinking to focus on the products and services their customers want, instead of the new products they know they can easily market and sell. Lastly, businesses need to disrupt themselves by making disruption a C-level priority, eliminating internal barriers to disruption, and creating small internal teams to focus on disruptive opportunities.
“People think they know what digital disruption is, and they think they are prepared for it. What they don’t get is the impact it will have on their business once it hits them,” said McQuivey. “Traditional disruption took time and money and lots of it. With the free tools and existing platforms on the market today, digital disruption has the power to disrupt businesses at a pace that can be devastating to those operating under old-school rules.”
Digital Disruption also offers examples of individuals and
companies that have successfully disrupted their competitors — from
FerroKin, a small medical research company that managed to turn the
costly and time-intensive clinical drug trails process in the
pharmaceutical industry upside down, to the small team of mobile
developers at
“Forrester has spent close to 30 years helping business, marketing, and
IT executives navigate the disruptions within their industries,” said
Forrester’s Chief Marketing and Strategy Officer
Digital Disruption is available for pre-order at
About
© 2012,
Source:
Forrester Research, Inc.
Erica Cantwell Sahin, +1 617-613-5791
press@forrester.com