Forrester Research Announces The 2012 Forrester Groundswell Award Winners For Excellence In Social Media
Recipients Honored At Forrester’s 2012 Fall Forums
“Once again this year we received many outstanding entries for the
Forrester Groundswell Awards,” said
This year, there were more than 100 Forrester Groundswell Award entries. The awards presented today represent the top entries in the Business-to-Consumer (B2C) and Business-to-Business (B2B) divisions. Winners in the Business-to-Employee (B2E) division were announced last week at Forrester’s Forum For CIOs. In all, 15 Forrester Groundswell Award winners have been honored this year.
Winners of the Forrester Groundswell Awards were chosen across a range
of categories, representing the strategic goals that
Here are the winners of the 2012 Forrester Groundswell Awards:
Business-To-Consumer (B2C) Division:
-
Talking: Glidden My Colortopia by
Digital Influence Group - Energizing: New Kind of Social Shopping by sneakpeeq and Badgeville
-
Supporting: Engaging and Energizing Experts for Superior Support by
Hewlett-Packard - Embracing: Fueling Innovation with Community Built on Lithium by Barclaycard Ring
- Social Impact: ABC News Million Moms Challenge by BlogFrog
Business-To-Business (B2B) Division:
-
Listening:
London 2012 Social Media Listening byCisco Systems - Talking: SmartBear Gets Smart on Social by SmartBear Software
- Energizing: Create Now — Adobe Creative Cloud Launch Social Activation by Adobe
-
Spreading: Using Gamification to Drive Software Trial Adoption by
Autodesk and Badgeville -
Supporting: The element14 Community by
Premier Farnell -
Embracing:
Customer Advisory Council — Fostering CXO Intimacy and Growth byHCL Technologies -
Mobile Application: Cisco Mobile Technical Support by
Cisco Systems
Business-To-Employee (B2E) Division:
-
Collaboration Program: Using Social Knowledge Powered by Lithium to
Reinvent Customer Support by Cisco Systems’
Technical Support Services -
Innovation Program: ANA Intelligent Network (ANA IN) by ANA —
Aeroportos de Portugal, S.A. -
Mobile Application: Mobility Transforms the Manufacturing Process with
Eaton’s PowerSource App by
Eaton Corporation
Forrester’s Forum For eBusiness & Channel Strategy Professionals 2012
More than 600 people attended the Forrester Forum
For eBusiness & Channel Strategy Professionals in
About
© 2012,
Source:
Forrester Research, Inc.
Simone Levien, +1 212-857-0754
Public
Relations Manager
press@forrester.com