Xerox Chairman & CEO Ursula Burns led lineup including BT leaders
from JetBlue, Nike, Sony, and Starbucks
LAS VEGAS, May 28, 2010 (BUSINESS WIRE) --Many future chief executive officers (CEOs) will come from the ranks of
21st century business-minded chief information officers, Xerox Chairman
and CEO Ursula Burns told more than 1,100 attendees at Forrester's
IT Forum, Forrester's flagship IT event spanning 12 roles across IT
and technology marketing professionals. Burns was among the senior
business leaders -- including CIOs from JetBlue, Nike, Sony, and
Starbucks -- that demonstrated how technology can transform the business.
"For too long, the emphasis in information technology has been on the
technology -- the latest and the greatest -- with all too little attention
on the information our businesses need to run more efficiently and
effectively," Burns said. "Forrester has taken the notion one huge step
forward -- putting the emphasis not on information but on business."
George F. Colony, Forrester's chairman and CEO, told the audience that
the CEO is essential to the success of business technology (BT). For BT
to succeed, according to Colony, the CEO must provide a clear high-level
direction for the company, be a catalyst for bringing the business and
technology together, and keep business and technology focused on
strategic initiatives that drive the business forward. For their part,
it is essential that CIOs be proactive, bring best practices and develop
a point of view on priorities.
One of the trends driving BT is the rise in the number of employees
self-provisioning technologies, particularly social technologies,
pervasive video, mobile, and cloud computing. In a keynote panel
session, Forrester vice president, principal analyst and co-author Ted
Schadler previewed Forrester's forthcoming book, Empowered,
and addressed how professionals can leverage consumer technologies
for business advantage. The panel included leaders from Best Buy,
Stanley Black & Decker, and Sun Life Financial, all of whom are profiled
in the book, which will be published by Harvard Business Press on
September 14, 2010.
Keynote speakers at the event included:
Ursula M. Burns, Chief Executive Officer, Xerox
Joseph Eng, Executive Vice President, Chief Information Office,
Stephen Gillett, Senior Vice President, Chief Information Officer and
General Manager, Digital Ventures, Starbucks Coffee Company
Ben Hedrington, Web Strategist, Best Buy
Drew Martin, Senior Vice President and Chief Information Office, Sony
Matthew E. May, Author, In Pursuit Of Elegance
Bill McCollam, Vice President, Digital Strategy, Sun Life Financial
Roland Paanakker, Vice President of Lean Business Solutions and Chief
Information Officer, Nike
Tami Reller, Corporate Vice President and CFO, Windows and Windows
Rob Sharpe, Director of Sales Training, Stanley Black & Decker -- CDIY
Jim Thomas, Director of IT Operations, Pella Corporation
More than 75 Forrester analysts led more than 90 tracks sessions in 10
role-focused tracks. Attendees also had an opportunity to meet
one-on-one with Forrester analysts, network with peers, and attend one
of three pre-conference Workshops: Creating
Your SharePoint Strategy,Justifying
Technology Investments, or The
Marketing Of IT.
The Event also served as a backdrop for meetings of the Forrester
Leadership Boards, Forrester's exclusive community of leading
executives worldwide. The Leadership Boards' meetings that preceded IT
Forum included the: Analyst Relations Council, Application Development &
Delivery Council, CIO Group, Enterprise Architecture Council,
Information & Knowledge Management Council, Infrastructure & Operations
Council, Security & Risk Council, Sourcing & Vendor Management Council,
and Technology Product Management & Marketing Council.
IT Forum had more than 15 sponsors -- including platinum sponsor
Microsoft and gold sponsors Lombardi, an IBM company, Microgen and SAP --
that participated in a Solutions Showcase.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
consumer insight, consulting, events, and peer-to-peer executive
programs. For more than 26 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2010, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
SOURCE: Forrester Research, Inc.
Forrester Research, Inc.
Phil LeClare, +1 617-613-6441
Senior PR Manager