INVESTOR INFORMATIONForrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. |  | News Release View printer-friendly version | | << Back | | MEDIA ADVISORY: Forrester's IT Forum 2010, May 26-28, 2010, In Las
Vegas | CAMBRIDGE, Mass., Apr 05, 2010 (BUSINESS WIRE) --Forrester Research, Inc. (Nasdaq: FORR):
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WHAT:
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Forrester
Research, Inc., (Nasdaq: FORR) IT
Forum 2010: The Business Technology Transformation: Making It
Real
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As enterprises work their way through the worst economic slump in
recent memory, transformation takes on real meaning. Think of the
changes that today's business leaders face: customers and employees,
demographically and geographically dispersed, creating new ways of
doing business; myriad cloud-based or other lighter, fit-to-purpose
delivery models being introduced rapidly to the marketplace; and of
course, fiscal and regulatory pressures not seen in decades.
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These trends and others are combining to make technology more
ubiquitous and core to all domains of the business, forcing
business leaders outside of IT to engage more inside of IT.
Forrester calls this new mandate business
technology (BT), where every business activity is enabled by
technology and every technology decision hinges on a business
need. Every role in the IT organization has a hand in fostering BT
in their company.
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Forrester's IT Forum 2010 will provide attendees with the tools
across 11 technology roles to look within their IT organizations and
build a strategy to transform it into a BT organization. Real-world
examples of BT transformation -- from industry leaders such as
JetBlue, Nike, Starbucks, Sony, and Xerox -- will tackle issues such
as connecting people fluidly; infusing process with insight;
simplifying always, everywhere; delivering services - not assets;
and creating differentiated business capabilities.
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WHEN:
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May 26-28, 2010
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WHERE:
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The Palazzo at The Venetian
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3325 Las Vegas Blvd. South
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Las Vegas, NV 89109
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+1 702.414.1000
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WHO:
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More than 75 of Forrester's industry-leading analysts will present
over the course of three days, and three analysts will deliver
keynote speeches, including Vice President and Principal Analyst Ted
Schadler, who will give attendees an early preview of
Forrester's upcoming management book Empowered. Joining them will
be top business and technology leaders including:
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Ursula M. Burns, Chief Executive Officer, Xerox
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Joseph Eng, Executive Vice President, Chief Information Office,
JetBlue Airways
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Stephen Gillett, Senior Vice President, Chief Information Officer, and
General Manager, Digital Ventures, Starbucks Coffee Company
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Drew Martin, Senior Vice President and Chief Information Office, Sony
Electronics
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Matthew E. May, Author, In Pursuit Of Elegance
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Roland Paanakker, Vice President of Lean Business Solutions & Chief
Information Officer, Nike
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The Forum offers role-focused, in-depth tracks, providing
customized content for attendees on how they can enable the shift
from IT to BT. Attendees will have the opportunity to schedule
One-On-One Meetings with Forrester analysts and to network with
peers. More than 10 sponsors -- including platinum sponsor
Microsoft and gold sponsor Microgen -- will share their solutions
in a Solutions Showcase. Attendees can also register to attend one
of three preconference Workshops: Creating
Your SharePoint Strategy, Justifying
Technology Investments, or The
Marketing Of IT.
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CONTACT:
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Attendees who register for Forrester's IT Forum 2010 before April
9, 2010 will be eligible for a discount. To register, please call
888.343.6786. Complete event information can be found at IT
Forum 2010.
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MEDIA:
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Members of the media can register for IT Forum by providing their
full contact information to press@forrester.com.
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About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 20 key roles at major companies providing proprietary research,
customer insight, consulting, events, and peer-to-peer executive
programs. For more than 26 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2010, Forrester Research, Inc. All rights reserved. Forrester is a
registered trademark of Forrester Research, Inc.
SOURCE: Forrester Research, Inc.
Forrester Research, Inc.
Phil LeClare, 617-613-6441
Public Relations Manager
press@forrester.com |
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