CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 25, 2009--
Forrester Research, Inc. (Nasdaq: FORR):
WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing
Forum 2009: Using The Down Economy To Catalyze Marketing Change
In this economic climate, Marketing & Strategy professionals are faced
with lower customer spending and marketing budget cuts. As a result,
many brands go into “survivalist mode” — slashing experimental programs
and scrutinizing every dollar spent on existing media. At best, this
reaction only protects the share of voice and wallet that you’ve already
built. At worst, it leaves you poorly positioned to connect with your
customers and pull away from your competitors as the economy recovers.
So what’s a good response to a bad economy?
Brave marketers see the economic downturn as an opportunity to
re-examine core beliefs about customers and brands. These marketers
recognize that consumer and business buyers are changing the way they
research, buy, and even consume products and services. They know that
the global recession will cement the online channel as a central
component of a profitable marketing strategy. And they’re adjusting
their marketing organizations and mix to connect with customers in this
new economy.
Forrester’s Marketing
Forum 2009 will bring together marketing leaders from top companies
who, even in the midst of an economic downturn, are thinking
innovatively about their marketing practices. These executives come from
a variety of industries, but they share common goals like energizing
consumers to share brand information with peers, mastering emerging
marketing and sales channels, boosting customer retention and loyalty,
tapping customers for innovative ideas, and demonstrating the ROI of
marketing to the broader organization. You’ll come away from their
sessions with both a vision of the future and knowledge of how you can
use the down economy to catalyze marketing change.
WHEN: April 23-24, 2009
WHERE: Disney Yacht & Beach Club Resorts
1700 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830
Phone: +1 407.934.3372
WHO: In addition to Forrester’s industry-leading analysts,
featured guest speakers include:
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David Verklin, Chief Executive Officer, Canoe Ventures
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Rita Bargerhuff, Vice President of Marketing, 7-Eleven
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Greg Clayman, Executive Vice President of Digital Distribution &
Business Development, MTV Networks
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Craig Dewar, Director of Community Marketing, Microsoft Business
Solutions, Microsoft
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David J. Reibstein, William S. Woodside Professor and Professor of
Marketing, The Wharton School, University of Pennsylvania
The forum offers five tracks designed for Marketing & Strategy
professionals, including Direct Marketing, Interactive Marketing,
Marketing Leadership, Market Research, and Technology Product Management
& Marketing as well as one-on-one meetings with Forrester analysts and
peer networking events. More than thirty sponsors — including platinum
sponsor Harte Hanks and gold sponsors Aprimo, Blast Radius, Experian,
Merkle, Organic, Responsys, and [x+1]— will share their expertise.
Attendees can also register for the pre-Forum Workshop "Setting Your B2B
Social Media Strategy And Marketing Plan," hosted by Forrester Analysts
Laura Ramos and Oliver Young or the pre-Forum Workshop “Web Site Brand
Image Review,” hosted by Forrester Analyst Ron Rogowski.
Members of the Forrester Leadership Boards will be meeting on site the
day before the Forum. The Forrester Leadership Boards are executive
councils that provide peer networking opportunities and exclusive
research for their members. The councils meeting in Orlando, Fla., are
the CMO Group, the Customer Experience Council, the Direct Marketing
Council, the eBusiness Council, the Market Research Council, and the
Technology Marketing Executive Council. More information on the
Forrester Leadership Boards is available at www.forrester.com/LeadershipBoards.
CONTACT: Complete Event information is available at www.forrester.com/marketingforum2009.
MEDIA: Members of the media can register by providing their full
contact information to press@forrester.com.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
consumer insight, consulting, events, and peer-to-peer executive
programs. For more than 25 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
© 2009, Forrester Research, Inc. All rights reserved. Forrester is a
trademark of Forrester Research, Inc.
Source: Forrester Research, Inc.
Forrester Research, Inc.
Jon Symons, + 1-617-613-6104
Director,
Media Relations
press@forrester.com
