Forrester

    Role-focused products and services provide practical, immediate
                               solutions

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 12, 2008--In response to rapidly changing economic conditions and urgent client needs, Forrester Research, Inc. (Nasdaq: FORR) is leveraging the depth and breadth of its products and services to help business, marketing, and information technology (IT) professionals navigate the current financial crisis.

"In a challenging economy, Forrester is more relevant than ever," said Forrester Chief Operating Officer Charles Rutstein. "We are helping our clients cut costs, drive greater performance, and position their products for growth. Our role-based strategy allows us to quickly recalibrate our products and services in response to changing market conditions."

The current and future offerings include research, events, peer-networking, and consulting across the 19 roles Forrester serves.

    For IT professionals

    --  A cross-role, week-long jam session entitled "Do More Than
        Survive: How IT Can Excel In A Tough Economy" comprises five,
        60-minute teleconferences aimed at helping IT professionals
        deal with tightening budgets in their organization.

    --  CIOs can attend a complimentary Webinar "Scenarios For 2009:
        How CIOs Should Prepare" or read research reports such as
        "CIOs: Must-Read Research In Economic Downturns."

    --  Security & Risk professionals can participate in a
        complimentary Webinar "The Future Of Your Identity And Access
        Management Portfolio In Today's Economic Climate."

    --  Sourcing & Vendor Management professionals seeking a sourcing
        strategy in a down economy will get practical advice at
        Forrester's Services & Sourcing Forum: Sourcing On The Fault
        Lines: Creating Value In A Volatile World, November 18-19,
        2008, in Miami.

    --  Members of the Forrester Leadership Boards for IT
        professionals -- an exclusive peer-to-peer executive community
        -- can attend the teleconference "Managing In The Economic
        Turmoil."

    --  Research reports such as "Topic Overview: Must-Read
        Information And Knowledge Management Research For An Economic
        Downturn" and "EA Pros: Must-Read Research In An Economic
        Downturn" are available and similar reports are available for
        every IT role that Forrester serves.

    For Marketing & Strategy professionals

    --  Interactive Marketing professionals looking to cut costs and
        deliver returns can listen to the complimentary Forrester
        Webinar "The Interactive Marketing Imperative" or
        teleconferences such as "Driving Consumer Product Strategies
        In A Global Recession," and they can read the report
        "Brand-Building Online Content Matters For eBusiness And
        Channel Strategy In A Recession."

    --  Consumer Market Research professionals who need insight into
        their customers' current behavior will find valuable advice in
        the Forrester report "The Herd Effect And The Influence Of
        Technology On Consumer Behavior In A Crisis."

    --  All marketing and strategy professionals can learn how to
        anticipate consumer needs via the Webinar "Forrester's
        Consumer Insights From 2008 And How To Success In 2009 And
        Beyond."

    --  Members of Forrester's CMO Group can attend the Webinar
        "Protecting What You Need And Eliminating What You Don't,"
        which discusses marketing budgets and the recession.

    --  Members of Forrester's Direct Marketing Council can
        participate in a dinner event "The Role Of Direct Marketing
        And Analytics During An Economic Downturn."

    For Technology Industry professionals

    --  Vendor Strategy professionals seeking visibility into future
        IT spending can read "What The Financial Crisis Means To The
        Tech Market." In addition, Forrester clients can access a
        related advisory session on this topic tailored to their
        individual market.

    --  Technology Product Management & Marketing professionals can
        attend the teleconference "Tech Marketer Success In A Down
        Economy."

    --  Analyst Relations professionals under budget pressure should
        read the report "AR Cost Management In A Downturn."

    --  Market Research professionals should read the report "Ten Ways
        To Recession-Proof Market Research."

In addition, Forrester Research Chairman of the Board and Chief Executive Officer George F. Colony offers senior executives his analysis of the technology industry's future in his blog, Counterintuitive. Recent posts include "Why This Tech Recession Will Be Different" and "CIO Best Practices For Thriving In A Recession."

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

(C) 2008, Forrester Research, Inc. All rights reserved. Forrester and RoleView are trademarks of Forrester Research, Inc.

    CONTACT: Forrester Research, Inc.
             Jon Symons, + 1 617-613-6104
             Director, Media Relations
             jsymons@forrester.com

    SOURCE: Forrester Research, Inc.