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News Release

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Forrester Research Consumer Forum 2008, October 28-29 In Dallas
Executives From American Airlines, Blockbuster, Intuit, And NBC Universal Present Strategies For Engaging With Empowered Consumers And Communities
CAMBRIDGE, Mass., Sep 04, 2008 (BUSINESS WIRE) -- Forrester Research, Inc. 
WHAT:       Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2008: Keeping
            Ahead Of Tomorrow's Customer
            The Internet and mobile technology have changed consumer behavior.
            Reaching consumers in the right channel at the right time is more
            complex than ever, especially as the influence of consumers'
            networks and communities increases, and the challenges will only
            grow in the next 20 years. At this Event, Forrester analysts and
            senior marketing and strategy professionals from leading companies
            will present proven strategies for winning customers' dollars and
            loyalty in today's multichannel environment.
WHEN:       October 28-29, 2008
WHERE:      Gaylord Texan Resort & Convention Center
            1501 Gaylord Trail
            Grapevine, TX 76051
            +1 817.778.1000
WHO:        Keynote speakers include:
            -- Daniel P. Garton, Executive Vice President, Marketing, American
            Airlines
            -- Seth Greenberg, Director, Online Advertising & Internet Media,
            Intuit
            -- James W. Keyes, Chairman and CEO, Blockbuster
            -- Patricia Seybold, CEO, Consultant, and Author of Outside
            Innovation, Customer Revolution, Customers.com, Patricia Seybold
            Group
            -- Lisa Sherman, Executive Vice President, General Manager, Logo
            from MTV Networks
            -- Tim Suther, Senior Vice President, Digital Marketing Services,
            Acxiom
            -- Vivi Zigler, President, NBC Digital Entertainment, NBC Universal
            Additionally, participants will benefit from seven track sessions
            designed specifically for marketing and strategy professionals,
            one-on-one sessions with Forrester analysts, peer networking, and a
            technology showcase where 27 sponsors -- including platinum sponsor
            Acxiom and gold sponsors Blast Radius, Critical Mass, InQ, and
            WhittmanHart-- will share their solutions.
CONTACT:    Complete Event information is available at www.forrester.com/consumerforum2008.
            Members of Forrester Leadership Boards' marketing groups will meet
            the day before the Consumer Forum on October 27. Exclusive
            sessions will be hosted by The CMO Group, the eBusiness Council,
            the Interactive Marketing Council, the Direct Marketing Council,
            and the Market Research Council. More information on Forrester
            Leadership Boards is available at www.forrester.com/LeadershipBoards.
MEDIA:      Members of the media can register by providing their full contact
            information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

(C) 2008, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

SOURCE: Forrester Research, Inc. 

Forrester Research, Inc. 
Tracy Sullivan, + 1 617-613-6023 
Senior Public Relations Specialist 
press@forrester.com