Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.
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|Forrester Research Consumer Forum 2008, October 28-29 In Dallas|
|Executives From American Airlines, Blockbuster, Intuit, And NBC Universal Present Strategies For Engaging With Empowered Consumers And CommunitiesCAMBRIDGE, Mass., Sep 04, 2008 (BUSINESS WIRE) -- Forrester Research, Inc.
WHAT: Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2008: Keeping
Ahead Of Tomorrow's Customer
The Internet and mobile technology have changed consumer behavior.
Reaching consumers in the right channel at the right time is more
complex than ever, especially as the influence of consumers'
networks and communities increases, and the challenges will only
grow in the next 20 years. At this Event, Forrester analysts and
senior marketing and strategy professionals from leading companies
will present proven strategies for winning customers' dollars and
loyalty in today's multichannel environment.
WHEN: October 28-29, 2008
WHERE: Gaylord Texan Resort & Convention Center
1501 Gaylord Trail
Grapevine, TX 76051
WHO: Keynote speakers include:
-- Daniel P. Garton, Executive Vice President, Marketing, American
-- Seth Greenberg, Director, Online Advertising & Internet Media,
-- James W. Keyes, Chairman and CEO, Blockbuster
-- Patricia Seybold, CEO, Consultant, and Author of Outside
Innovation, Customer Revolution, Customers.com, Patricia Seybold
-- Lisa Sherman, Executive Vice President, General Manager, Logo
from MTV Networks
-- Tim Suther, Senior Vice President, Digital Marketing Services,
-- Vivi Zigler, President, NBC Digital Entertainment, NBC Universal
Additionally, participants will benefit from seven track sessions
designed specifically for marketing and strategy professionals,
one-on-one sessions with Forrester analysts, peer networking, and a
technology showcase where 27 sponsors -- including platinum sponsor
Acxiom and gold sponsors Blast Radius, Critical Mass, InQ, and
WhittmanHart-- will share their solutions.
CONTACT: Complete Event information is available at www.forrester.com/consumerforum2008.
Members of Forrester Leadership Boards' marketing groups will meet
the day before the Consumer Forum on October 27. Exclusive
sessions will be hosted by The CMO Group, the eBusiness Council,
the Interactive Marketing Council, the Direct Marketing Council,
and the Market Research Council. More information on Forrester
Leadership Boards is available at www.forrester.com/LeadershipBoards.
MEDIA: Members of the media can register by providing their full contact
information to firstname.lastname@example.org.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research
company that provides pragmatic and forward-thinking advice to global
leaders in business and technology. Forrester works with professionals
in 19 key roles at major companies providing proprietary research,
consumer insight, consulting, events, and peer-to-peer executive
programs. For more than 25 years, Forrester has been making IT,
marketing, and technology industry leaders successful every day. For
more information, visit www.forrester.com.
(C) 2008, Forrester Research, Inc. All rights
reserved. Forrester is a trademark of Forrester Research, Inc.
SOURCE: Forrester Research, Inc.
Forrester Research, Inc.
Tracy Sullivan, + 1 617-613-6023
Senior Public Relations Specialist