CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 15, 2007--US online retail
sales this holiday season will reach $33 billion, a 21 percent
increase over last year, according to Forrester Research, Inc.
(Nasdaq: FORR). The survey of 2,500 online consumers analyzed spending
plans across eight retail categories.
Among the findings of this year's survey:
-- Apparel and accessories will top holiday shopping lists -- 80
percent of respondents said that they would purchase something
in this category online during the upcoming holiday season.
-- A majority of consumers have a continued interest in free
shipping promotions -- 61 percent of online consumers said
that they are more likely to shop online with a retailer that
offers free shipping.
-- Fewer consumers are willing to pay for "frills" like gift wrap
or overnight delivery this year -- only 26 percent of
consumers said they would pay for expedited delivery prior to
the holiday season, down from 45 percent who said they would
do so in 2006.
-- Gift cards promise to be a big winner during the 2007 holiday
season -- 18 percent of online consumers said that they plan
to spend more on gift cards this year, compared with last
"Retailers should have an action plan in place for how best to
take advantage of gift cards following Christmas and through January,
which is known to be the most active redemption period," said
Forrester Research Principal Analyst Sucharita Mulpuru. "Online
retailers that are ready to capture those customers will likely be
able to maintain relatively strong sales, in spite of the traditional
Q1 seasonal dip."
Forrester defines the holiday shopping season as the period
between Thanksgiving and Christmas. The report "Outlook For US Online
Retail: Holiday 2007" is available to Forrester RoleView clients and
can also be purchased directly at
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent
technology and market research company that provides pragmatic and
forward-thinking advice to global leaders in business and technology.
For more than 24 years, Forrester has been making leaders successful
every day through its proprietary research, consulting, events, and
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SOURCE: Forrester Research, Inc.