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Forrester Research Technology Leadership Forum 2007, September 25-26, 2007 In Carlsbad, Calif.
As Powerful Consumer Technologies Become More Prevalent In The Workplace, Forrester Tackles New Ways Of Assembling Business Processes And Software
CAMBRIDGE, Mass., Aug 28, 2007 (BUSINESS WIRE) -- Forrester Research, Inc. (Nasdaq: FORR): 
WHAT:      Forrester Research, Inc. (Nasdaq: FORR) Technology
           Leadership Forum 2007: Design For People, Build For Change

           Enterprise IT faces a paradox. Layer upon layer of systems
           have been built up to lend efficiency and predictability to
           the workplace. And, generally speaking, IT has succeeded in
           this mission.

           But today's business processes shift quickly; they require
           IT to support rich human interaction in addition to
           structured, predictable work. Processes, whether ad hoc or
           structured, need true integration across functions and
           organizations, enabling employees, partners, and customers
           to receive quality information at the right time, via the
           right channel, and in the right context.

           Therein lies the paradox: The same IT investments that
           aimed for factory-like automation of the business, now
           jeopardize the future -- because the results of those
           investments were anything but adaptive or rich in the human
           element. This Forum addresses that paradox head-on.

           Several trends underpin our "Design For People, Build For
           Change" theme. Designing for people is based on the
           convergence of Information Workplace technologies --
           collaboration, portals, Web 2.0, content management, and
           information-as-a-service -- and an increasingly
           process-centric enterprise. Building for change involves
           service-oriented architecture (SOA), business process
           management (BPM) technology to give life to Web services,
           and new ways of assembling both business processes and
           software.

           CIOs, enterprise architects, application developers and
           information and knowledge management and business process
           and applications professionals will learn how to capitalize
           on these trends and more quickly automate and continuously
           adjust to their real world.

WHEN:      September 25-26, 2007

WHERE:     La Costa Resort and Spa
           2100 Costa del Mar Road
           Carlsbad, CA 92009
           +1 800.854.5000

WHO:       In addition to Forrester's industry-leading analysts,
           featured speakers from industry and academia include:

           -- Jim Blakemore, Vice President Enterprise Development,
              ConAgra Foods
           -- Sandy Carter, Vice President, SOA & WebSphere Marketing,
              Strategy and Channels, IBM
           -- Farrukh Humayun, Portfolio Architect, National City
           -- David Knapp, Principal Architect, Ford Motor Company
           -- Shantanu Narayen, President and Chief Operating Officer,
              Adobe Systems
           -- Don Norman, Ph.D., Author and Professor, Northwestern
              University
           -- Rich Phillips, Chief Operating Officer, Maritz Travel
           -- Robert Wiseman, Chief Technology Officer, Sabre Holdings

CONTACT:   Complete Event information is available at:
           http://www.forrester.com/techleadership2007

MEDIA:     Members of the media can register for Technology Leadership
           Forum 2007 by providing their full contact information to
           press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq : FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.

(C) 2007, Forrester Research, Inc. All rights reserved. Forrester is a registered trademark of Forrester Research, Inc.

SOURCE: Forrester Research, Inc. 

Forrester Research, Inc.
Phil LeClare, + 1 617-613-6441
Public Relations Manager
press@forrester.com