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Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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2014 News Releases

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DateTitle 
12/10/14Forrester: Digital Disruption to Drive China’s Tech Agenda in 2015
New report identifies the top ten priorities for China-based CIOs to transform their organizations into customer-obsessed digital enterprises BEIJING--(BUSINESS WIRE)--Dec. 10, 2014-- Internet companies have intensified the competition in China, digitally disrupting every industry with new business and delivery models. A new Forrester Research, Inc. (Nasdaq: FORR) report identifies the top ten technology management priorities for China-based CIOs in ... 
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11/25/14Forrester Research CEO And CFO To Speak At The 2014 Barclays Global Technology Conference
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 25, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the 2014 Barclays Global Technology Conference on December 9 and 10, 2014 at the Palace Hotel in San Francisco. Colony and Doyle will address the conference attendees at 1:30 p.m. Pacific time on Wednesday, December 10... 
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11/11/14Forrester’s 2015 Predictions: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific
Digital transformation will drive technology spending growth of 4.9 percent BEIJING--(BUSINESS WIRE)--Nov. 11, 2014-- Forrester Research, Inc. (Nasdaq: FORR) unveils top ten technology predictions for Asia Pacific in 2015, with expectations that mobile-powered customer experiences will fuel digital transformation in the region. “In a world of ever-increasing digital demands and shrinking budgets, CIOs need to be smarter with whe... 
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10/29/14Forrester Research Reports Third-Quarter Financial Results
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 29, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $75.4 million for the third quarter of 2014, compared with $69.8 million for the third quarter of 2013. Research revenues increased 2%, and advisory services and event revenues increased 24%, compared with the third quarter of 201... 
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10/20/14Forrester: Digital Business Agility Top Priority For China Retailers
Forrester examines how retail innovators cope with China’s rising interest in eCommerce BEIJING--(BUSINESS WIRE)--Oct. 20, 2014-- While China’s retail industry still serves Chinese consumers and resellers primarily through physical stores, a new Forrester Research, Inc. (Nasdaq: FORR) report finds that there is a rising focus on eCommerce. Business agility, the top priority for Chinese retailers, now requires new architectures to integrate off... 
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10/16/14Forrester Research To Broadcast Its Third-Quarter Earnings Conference Call
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 16, 2014-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter conference call at 4:30 p.m. Eastern time on Wednesday, October 29, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&a=UoVokaEdDSydth. ... 
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08/05/14Forrester Finds Digital Disruptions in China’s Banking, Financial Services & Insurance Industry Inspiring Innovation
BEIJING--(BUSINESS WIRE)--Aug. 5, 2014-- As a longtime monopoly, the Chinese banking, financial services and insurance industry (BFSI) has suffered from inefficiency, quality problems, and an uncompetitive Return On Investment. Thus can no longer meet the high bar for customer satisfaction in the age of the customer, according to new research from Forrester Research, Inc. (Nasdaq: FORR). Internet companies like Alibaba and Tencent have laun... 
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08/03/14Forrester: Mobile Marketing Lags in China, the World’s Largest Smartphone Market
Organizations need to treat mobile marketing as part of integrated marketing efforts BEIJING--(BUSINESS WIRE)--Aug. 3, 2014-- Mobile is changing the daily life of Chinese consumers. Ditouzu, the phone-addicted population, is growing fast. Eighty-three percent of metro online Chinese consumers use mobile phones — with 88% of these phones being smartphones. Despite being the largest smartphone market, a new Forrester Research, Inc. (Nasda... 
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07/30/14Forrester Research Reports Second-Quarter Financial Results
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jul. 30, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $82.9 million for the second quarter of 2014, compared with $79.0 million for the second quarter of 2013. Research revenues increased 2%, and advisory services and event revenues increased 11%, compared with the second quarter o... 
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07/21/14Forrester Research To Broadcast Its Second-Quarter Earnings Conference Call
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jul. 21, 2014-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&a=UsQxrZrGbkNfIn. ... 
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07/16/14B2B Marketers Struggle To Connect Content Marketing With Business Value
Results Of The Q2 2014 Forrester/Business Marketing Association/Online Marketing Institute Joint Study CAMBRIDGE, Mass., July 16, 2014 /PRNewswire/ -- Most B2B marketers have wised up to the value of content marketing, but many are still early on in the journey from product-focused to relationship-building content marketing. According to the 2014 Forrester Research/Business Marketing Association/Online Marketing Institute study, "Compare Your B2B Content Marketing Maturity," while 51% of B2B ... 
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06/25/14Forrester: What Digital Wallet Growth in China Means For Businesses
Businesses need to evaluate marketplace options and consumer needs for digital wallets to ensure successful deployment BEIJING--(BUSINESS WIRE)--Jun. 25, 2014-- Digital wallets1 adoption is growing in China, according to a new report from Forrester Research, Inc. (Nasdaq: FORR). The growth is attributed to the burgeoning eCommerce market, explosive growth of smartphone penetration, and mobile payment technologies in recent years that have made... 
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06/22/14Forrester: Customer Obsession Gains Urgency Among CIOs in Asia Pacific, But Less Than Half Are Taking Action
Technology leaders need to digitally disrupt their IT departments to drive better customer and business outcomes SINGAPORE--(BUSINESS WIRE)--Jun. 22, 2014-- More than 70 percent of technology budget decision-makers in Asia Pacific indicated that improving customer satisfaction will be a high or critical priority in 2014, according to a new report by Forrester Research, Inc. (Nasdaq: FORR). However, less than 50 percent of technology leaders ar... 
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06/16/14Forrester Research Debuts Summit for Marketing & Strategy Professionals in Australia
Themed “Winning in the Age of the Customer”, the Summit explores key trends in Mobile, Digital, Customer Experience and Big Data SYDNEY--(BUSINESS WIRE)--Jun. 16, 2014-- Forrester Research Inc. (Nasdaq:FORR), the global research and advisory firm, announces today its inaugural Australia "Summit for Marketing & Strategy Professionals", to be held in Sydney, August 13, 2014. Entitled "Winning in the Age of the Consumer", the Summit will focu... 
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05/27/14Multichannel, Multiscreen Internet Usage Dilutes Marketing Efforts in China
A new Forrester framework can help markets in China prioritize resources across their marketing mix BEIJING--(BUSINESS WIRE)--May 27, 2014-- Seventy-eight percent of metropolitan Chinese consumers connect to the Internet at least monthly, often through several digital devices in several physical locations, according to a new report from Forrester Research, Inc. (Nasdaq:FORR). More than half of metropolitan Chinese laptop users access the Inter... 
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04/30/14Forrester Research Reports First-Quarter Financial Results; Increases Share Repurchase Authorization By $25 Million
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Apr. 30, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 first-quarter financial results. The company also announced that its board of directors authorized a $25 million increase in the company’s stock repurchase program, bringing the total available repurchase authorization to approximately $45.1 million. First-Quarter Financial Performance Total revenues were $73.1 millio... 
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04/14/14Forrester Research To Broadcast Its First-Quarter Earnings Conference Call
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Apr. 14, 2014-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter conference call at 4:30 p.m. Eastern time on Wednesday, April 30, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&a=UIxyCormkzoERV. ... 
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04/10/14Forrester Research Announces the 2014 Forrester Groundswell Award Winners for Excellence in Social Media
SAN FRANCISCO--(BUSINESS WIRE)--Apr. 10, 2014-- Today, Forrester Research, Inc. (Nasdaq: FORR) honored four Forrester Groundswell Award winners for excellence in effective use of social media to advance an organizational or business goal. The winners were announced at Forrester’s Forum For Marketing Leaders in San Francisco. The eighth annual Forrester Groundswell Awards support and recognize the principles outlined in the Forrester books Groundsw... 
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04/07/14Technology-fueled, Customer-led Disruptions Will Grow in China: Forrester
Alibaba, Tencent and Xiaomi lead ‘customer obsession’ in the Age of the Customer BEIJING--(BUSINESS WIRE)--Apr. 7, 2014-- Technology-fueled, customer-led disruptions are set to grow in China as the market enters the Age of the Customer1, according to a new report from Forrester Research, Inc. (Nasdaq: FORR). The study highlights three homegrown companies Alibaba, Tencent and Xiaomi, as standing out in their shift towards a ‘customer obs... 
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03/19/14Forrester Launches New Customer Experience Index for China
Hilton, Shangri-La, Tmall, and China Merchants Bank split the top ranks SHANGHAI--(BUSINESS WIRE)--Mar. 19, 2014-- Forrester Research, Inc. (Nasdaq: FORR) launches a new Customer Experience Index (CXi) for China today at the Summit for Marketing & Strategy Professionals in Shanghai. The Index measures the customer experience standards for 46 firms in four different industries: retail, airline, hotel, and banking, based on a survey o... 
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03/11/14Forrester: Chinese Consumers Are Sophisticated Mobile Users – But Only On The Surface
New Forrester Research study uncovers mobile marketing challenges in the world’s largest smartphone market BEIJING--(BUSINESS WIRE)--Mar. 11, 2014-- China is the largest smartphone market in the world, with what appears to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to shopping. Yet sophisticated mobile marketing programs with data-heavy, fancy apps will not appeal... 
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02/28/14Forrester Research CFO To Speak At The Credit Suisse 16th Annual Global Services Conference
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 28, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Financial Officer Michael A. Doyle will speak at the Credit Suisse 16th Annual Global Services Conference on Monday, March 10, 2014. Doyle will address the conference attendees at the Phoenician Hotel in Scottsdale, Ariz., at 11:00 a.m. Mountain time. A link to the live webcast of the presentation will be available via the Credit ... 
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02/12/14Forrester Research Reports 2013 Fourth-Quarter And Full-Year Financial Results And Announces 7% Increase In Quarterly Dividend
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 12, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced its 2013 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $77.5 million for the fourth quarter of 2013, compared with $75.2 million for the fourth quarter of 2012. Research revenues decreased 1%, and advisory services and other revenue increased 13%, compared with the fou... 
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01/31/14Forrester Research To Broadcast Fourth-Quarter and Full-Year 2013 Earnings Conference Call
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jan. 31, 2014-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year 2013 conference call at 4:30 p.m. Eastern time on Wednesday, February 12, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&... 
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01/14/14Forrester Research CFO To Speak At The Noble Financial Capital Markets 10th Annual Equity Conference
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jan. 14, 2014-- Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Financial Officer Michael A. Doyle will speak at the Noble Financial Capital Markets 10th Annual Equity Conference on Tuesday, January 21, 2014. Michael Doyle will address the conference attendees at Club Med Sandpiper Bay in Florida at 8:30 a.m. Eastern time. A link to the live webcast of the presentation will be available... 
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01/05/14Forrester: Top Five Predictions for China Tech Outlook in 2014
CIOs need to move beyond control and focus on the end customer BEIJING--(BUSINESS WIRE)--Jan. 5, 2014-- Since 2012, China has taken its place as the second-largest economy and third-largest IT market in the world, but IT spending per capita in China is still less than five percent of that in the US. For CIOs in China to succeed, they need to go beyond retaining “control” of technologies and focus on retaining and winning customers. Forrester R... 
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01/01/14Forrester: Top Five Global eCommerce Predictions for 2014
eCommerce revenues will continue to grow in 2014 as customers’ online buying habits evolve BEIJING--(BUSINESS WIRE)--Jan. 1, 2014-- The past year saw a surge in eCommerce revenues worldwide and, according to a new Forrester Research, Inc. (Nasdaq:FORR) global eCommerce report, 2014 will be no different. Over the next year, Forrester expects eCommerce revenues to grow as more brands plan out their global road maps and start to execute on... 
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