Press Release

NXP “Smarter World Tour” Begins Its European Journey
The Iconic Smarter World Tour Truck Will Bring the Internet of Things Experience to Our Customers With Nearly 100 Stops, in 16 European Countries, During the Course of 2016.

PARIS, Jan. 07, 2016 (GLOBE NEWSWIRE) -- NXP’s Smarter World Tour is starting its journey in Europe today. The Smarter World Tour is a highly visible, 36 tons, 2 levels, fully mobile semi-truck trailer designed by Luigi Colani which turns into a large and spacious mobile tradeshow. The aim of the NXP Smarter World Tour in Europe is to allow us to engage with our customers, partners, as well as universities and communities, and let them discover and experience first-hand the breadth of innovative solutions and technology expertise of the new NXP.

The truck features 138 connected demonstrations on-board, highlighting technologies and products that are driving the Internet of Things (IoT) today and connected products of tomorrow, from the world’s smallest microcontrollers to the most complex networking infrastructure through the most secured NFC solutions.

The demonstrations are divided into 6 major areas:

  • Secure Connected Vehicle
  • Smart Cities & Energy
  • Smart Home & Building
  • Smart Networks
  • Secure Mobile, Medical & Wearables
  • Start-ups & Communities

NXP engineers will be on-hand to guide groups and demonstrate the practicality of an Internet of Things that is already here and what’s to come tomorrow. Our visitors will be able to test the demonstrations, many of them being live, and end-user products, all based on our semiconductors solutions.

“The Smarter World Tour is set to make a major impact on our customers and partners this year. So far, our iconic truck has toured NXP sites in Europe, and everybody who had a chance to see it and experience the demonstrations it embeds had truly been amazed. We can’t wait to bring it to our customers and share with them the breadth of technology expertise, capabilities and end-to-end solutions the new NXP is now able to provide to them, from the sensor to the network to the cloud” said Steve Wainwright, Vice President Sales and Marketing EMEA, NXP

Andrew Bickley, Arrow Technology Marketing Director – Wireless Technologies commented: “The NXP Smarter World tour is a fantastic way to bring demonstrations of IoT enabling technologies directly to engineers. Through it, we can show exactly how NXP and Arrow can help accelerate the development and adoption of IoT solutions and services.

The EBV IoT is one of the key initiatives in EBV's strategy for the next years. The NXP truck offers a unique and innovative way to present our IoT solutions together with one of our key partners. It brings NXP and EBV at the doorstep of our customers and will astound them with true technical insights.” said Thomas Staudinger, Vice President Vertical Segments and Technical Marketing, EBV Elektronik.

Securing connected IoT devices from unauthorized access and control is paramount for protecting against calamitous events in the future.” said Jeremy Flann, Vice President, EMEA Sales, Green Hills Software. “To enable this protection, Green Hills is pleased to be bringing its world leading expertise for securing the IoT to NXP’s 2016 Smarter World Tour in Europe.” Green Hills is the exclusive Operating System and Security Sponsor for the NXP Smarter World Tour in EMEA

Avnet Memec Silica is committed to not only promote IoT solutions but demonstrate IoT capability from the edge to the Enterprise with the highest level of embedded security. NXP through their global product and solution offering is a key partner of us in this global strategy. This will be demonstrated through Avnet Memec Silica Visible Things platform available soon in the truck” said Philippe Fremont, European Vice president of Technical at Avnet Memec silica

Mike Buffham, Global Director of SEPO, Farnell element14, said: “The Internet of Things is a key technology enabler for us.  Working with our business units Embest and AVID we are able to provide turnkey solutions to some of the world’s leading semiconductor companies to design and manufacture unique development kits and tools to test and prototype applications for the Internet of Things.  We are delighted to be partnering with NXP on this tour to bring the technology of tomorrow to engineers today.”

The NXP “Smarter World Tour” is scheduled to visit 16 European countries, from Finland to Spain, and the United Kingdom to Poland.  The tour schedule already includes 86 cities, 100 stops at customers, partners and universities. We will also visit local and international events such as Embedded World and Electronica.

The Smarter World Tour starts in France on January 7th. Some of the stops on the schedule include:

  • Caen, on January 7th,
  • La Cité de l’Objet Connecté in Angers, on January 12th,
  • Paris, on January 14th,
  • Toulouse, on January 21st and 22nd,
  • Sophia Antipolis, on January 27th.

In February, the truck will visit Italy and Germany, with activities culminating at Embedded World in Nuremberg on February 23.

See the complete tour dates and details @

Our Sponsors
To make the Smarter World Tour a reality, NXP partnered with industry leaders including Arrow Electronics, Green Hills Software, EBV electronik, Silica, Farnell element14. These strategic partners collaborate on IoT solutions by providing critical software, hardware, distribution and power management.

Arrow Electronics is the premier distribution partner of NXP for the Smarter World Tour. They believe in maintaining a strong ecosystem to support its customers focused on IoT innovation. From single board computers and SOM solutions to online design tools, Arrow is immersed in the Internet of Things. To support designers of IoT products, Arrow can provide complete application engineering support for customers to create IoT solutions from sensor data acquisition, wireless connectivity, gateway data aggregation and cloud based computing and analytics services. Arrow provides the full spectrum of IoT expertise, Arrow provides solutions from edge to enterprise and demystifies the IoT to help you generate tomorrow’s big ideas.
Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries. NXP is a long term partner of Arrow Electronics and works directly with their teams to bring the best innovation to life through the IoT.

EBV Elektronik, an Avnet (NYSE:AVT) company, was founded in 1969 and is the leading specialist in European semiconductor distribution. EBV maintains its successful strategy of personal commitment to customers and excellent services. 230 Technical Sales Specialists provide a strong focus on a selected group of long-term manufacturing partners. 110 continuously trained Application Specialists offer extensive application know-how and design expertise. With the EBVchips Program, EBV, together with its customers, defines and develops new semiconductor products. Targeted customers in selected growth markets will be supported by the Vertical Sales Segments. Warehouse operations, complete logistics solutions and value-added services such as programming, taping & reeling and laser marking are fulfilled by Avnet Logistics, EBV’s logistical backbone and Europe’s largest service centre. EBV operates from 62 offices in 28 countries throughout EMEA (EuropeMiddle EastAfrica). For more information about EBV Elektronik, please visit

Green Hills Software: Founded in 1982, Green Hills Software is the largest independent software vendor for the Internet of Things. In 2008, the Green Hills INTEGRITY-178 RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL 6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at

Avnet Memec - Silica is the European semiconductor specialist of Avnet Inc., one of the leading global distributors. You may expect state-of-the-art technologies, comprehensive technical support and reliable logistics services of Avnet Memec - Silica as a partner of leading semiconductor manufactures and innovative solution providers over many years. With a team of more than 200 application engineers and technical specialists, Avnet Memec - Silica supports projects all the way from the idea to the concept to production. Fifteen thousand customers throughout Europe are convinced of our service quality – in respect of both technology and logistics, not least because our application engineers focus on solution oriented ‘design in’ consulting and technical product support. Furthermore, we offer the following additional services: programming service, taping procedures, prototyping, dry packaging & baking, laser marking and supply chain solutions. For more information, visit

Premier Farnell plc (LSE:PFL) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.
Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.
The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world’s greatest range of development tools.

About NXP
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 45,000 employees in more than 35 countries. Find out more at

Forward-looking statements
This document includes forward-looking statements which include statements regarding NXP’s business strategy, financial condition, results of operations and market data, as well as other statements that are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, NXP does not have any intention or obligation to publicly update or revise any forward-looking statements after NXP distributes this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in NXP’s SEC filings. Copies of NXP’s SEC filings are available from the SEC website,

For more information, please contact:        


Laurent Massicot
Tel: +33 (0)6 07 40 54 84

Martijn Van der Linden
Tel: +31 6 10914896

NXP Semiconductors Netherlands B.V.
NXP and the NXP logo are trademarks of NXP B.V. All other product or service names are the property of their respective owners. © 2016 NXP B.V. 

Primary Logo

NXP Semiconductors Netherlands B.V.


January 07, 2016
Receive News Alerts