(Thomson Reuters ONE via COMTEX) --Consumers and Professional Technicians Sharing Images, Videos Documenting Importance of Choosing Quality Parts for Every Vehicle Repair
Las Vegas, Nevada, November 2, 2015.The quality, safety and performance characteristics of automotive replacement components clearly matter to the hundreds of consumers and professional technicians who have been among the first to support the broad-reaching new #PartsMatter automotive safety campaign. Sponsored by Federal-Mogul Motorparts, owner of the ANCO®, Champion®, Fel-Pro®, MOOG®, Wagner® and other leading brands of replacement parts, #PartsMatter is designed to communicate the importance of selecting quality products for every automotive repair. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML).
Nearly 1,200 consumers and technicians have helped communicate the #PartsMatter message by sharing, via social media and the www.partsmatter.com website, photos and videos depicting unfortunate - and in some cases potentially dangerous - part failures. Participants are eligible to compete for Visa® Prepaid Gift cards through an online sweepstakes and contest that continue through December 20, 2015.
"This campaign appeals both to consumers, who want to be certain their vehicles are in safe, reliable operating condition, and professional technicians and shop owners, who understand the potential risks associated with many of the lower quality parts that have entered the North American market," said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. "Our ultimate goal is to help educate consumers to understand that the parts and service choices they make can affect the safety and reliability of their vehicles."
Federal-Mogul Motorparts has awarded Visa Prepaid Gift cards valued at $100 (USD) to each of three random weekly winners, 27 in total, who shared photos or videos of part "fails" during September and October. The company also has announced the September #PartsMatter grand-prize contest winner: Denise Johnson of Superior, Wis., who received a $500 Visa Prepaid Gift card.
To enter the contest, consumers and technicians must post a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram or Tumblr, along with two hashtags - #PartsMatter and #Entry. Participants can also enter via the www.partsmatter.com website.
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Starts on August 31, 2015 at 12:00:01 a.m. ET and ends on December 20, 2015 at 11:59:59 p.m. ET. Open to legal residents the 50 United States, D.C., and Canada (excluding Quebec) who are 16 years of age and older. Void where prohibited. Odds of winning a sweepstakes prize depend on the number of eligible entries received during the corresponding drawing period (and all previous drawing periods). Official Rules including details on how to enter are available at www.partsmatter.com. Sponsor: Federal-Mogul Motorparts Corporation, 27300 W 11 Mile Road, Southfield, Michigan 48034.
For additional information regarding to the #PartsMatter campaign, please visit www.partsmatter.com, or contact your automotive parts and/or service provider.
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
Drew Shippy (Pinnacle Media) - 330.687.4053
Susan Fisher (Federal-Mogul Motorparts) - 248.354.0926
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Source: Federal-Mogul Corporation via Globenewswire