Award Recognizes Strong Partnership in Creating and Leveraging
Industry-Leading Product Information
Southfield, Mich., May 23, 2017...Federal-Mogul Motorparts' MOOG® Steering and Suspension brand received the Receiver's Choice Award from Advance Auto Parts, Inc. during the recent Automotive Content Professionals Network (ACPN) Knowledge Exchange annual conference in Kansas City, Mo. The MOOG brand was recognized for excellence in developing and delivering product information – including application data, product attribute data and digital assets – that drives success at the point of sale.
Advance Auto Parts is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. The company utilizes all available product data to help enhance the effectiveness of its front-line parts professionals and online resources.
"Advance has very high standards when it comes to the quality and value of supplier data, and we are extremely proud to have met those requirements," said Federal-Mogul Motorparts' Director of Training and Consumer Experience Brent Berman. "We recognize and embrace the responsibility to support each of our industry-leading brands with the most complete, accurate and timely product information."
Product data plays a vital role not only in the store setting, but also within the rapidly growing B2B and B2C eCommerce channels. The companies' partnership in deploying world-class digital content ultimately helps Advance customers more easily find and purchase quality replacement parts for virtually any repair.
"Our professional and do-it-yourself customers rely on Advance to offer the best brands and products combined with a superior buying experience that is supported by world-class product content and application data," said Advance Auto Parts Director of Content Services Doreen Slayter. "We congratulate the MOOG and Federal-Mogul Motorparts teams for helping us meet the needs and expectations of our customers."
MOOG steering and suspension parts are the predominant choice of North American service providers and do-it-yourselfers. The MOOG product line includes premium-quality steering (tie rod ends, idler arms and more); suspension (ball joints, control arms, sway bar links, strut assemblies, etc.); driveline (u-joints and power takeoff products); and wheel-end (hub assemblies and complete knuckle assemblies) products. MOOG is the official steering and suspension of NASCAR®, and 51 consecutive NASCAR Cup champions have driven to victory using MOOG products.
is a leading global supplier of products and services to the world's
manufacturers and servicers of vehicles and equipment in the automotive, light,
medium and heavy-duty commercial, marine, rail, aerospace, power generation and
industrial markets. The company's products and services enable improved fuel
economy, reduced emissions and enhanced vehicle safety.
operates two independent business divisions, each with a chief executive
officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO® wipers; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting.
Powertrain designs and manufactures original equipment powertrain components
and systems protection products for automotive, heavy-duty, industrial and
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Advance operates more than 5,000 stores and 125 WORLDPAC branches and employs more than 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company's website at www.AdvanceAutoParts.com.
Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383
Drew Shippy (Pinnacle Media) – 330.688.3500